- Xin Guo, China
Arts Entrepreneurship with a concentration in Music Industry
Music is not what we do – it is how we feel, how we speak, how we live. Music is who we are. It is in our heart. With core study in classes like music theory, practices and historical development, combined with applied musical study, you will be well on your way to take your love of music and become a driving force in the music industry.
Tiffin University’s Music Industry degree is designed to prepare students for a future in entrepreneurial music, or for working behind the scenes in the multifaceted and growing music business. While many colleges offer ‘music business’ degrees that are simply a combination of the same courses offered separately to music and business majors, Tiffin University’s BA in Arts Administration–Music Industry is designed from the ground up with today’s music industry in mind. And rather than offer courses that survey how the music business operates now and in the past, this degree looks into the future, providing majors with the broad interdisciplinary skills and adaptability that will be needed to succeed in the rapidly-changing nature of today’s music industry. The degree requires coursework in Music Performance, Theory, Music Business, Arts Management, Sound and Recording Technology, and Popular Music Studies, as well as courses in Business and Communication. Together this well-rounded degree program provides students with a common foundation of knowledge required of all music industry professionals.
TU students benefit from a variety of real-world experiences open to them, serving in leadership positions with the four major music festivals sponsored each year by Tiffin University, as members of TU’s Music Industry Teams, and in a required internship and senior project. Past TU students have interned with the Walt Disney Companies, the Rock & Roll Hall of Fame, major regional arts organizations, recording studios and non-profits. These unique opportunities allow TU students to graduate not just with a degree, but with a strong resume that can open many career possibilities.
Core Curriculum of the School of Arts & Sciences 49 hours
Arts Administration Major 24 hours
Concentration 33 hours
- MUP121 Musicianship I
- MUS100 Music Convocation (2 semesters required)
- MUS230 Introduction to Sound and Recording Technology
- MUS327 Survey of Music Business
- Six of the following:
- MKT364 Event Marketing and Managment
- MUP221 Musicianship II
- MUP240 The Rhythm Section
- MUP321 Musicianship III
- MUP440 Teaching Music
- MUS324 Survey of American Popular Music
- MUS330 Recording Studio Performance & Practice
- MUS427 Music Business Seminar
- SAS470 Internship
- One of the following sequences:
- MUS110, MUS210, and MUS310 Instrumental Ensembles, or
- MUS112, MUS212, and MUS312 Choral Ensembles
- The following sequence performed on only one instrument:
- MUS115, MUS215, MUS315 Private Music Instruction: Primary Area
Total BA hours 121-123 hours
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
On Campus - Offered in a 15-week semester format with start dates of January and August
Music Fundamentals I (MUP101) - An introduction to the elements of music, including study of the staff, clefs, key signatures, scales, time signatures, notation, meter and rhythm, major and minor chords, song writing techniques, application of theory at the keyboard, and rhythmic, melodic and harmonic ear training. No musical background is required or expected. Access to a piano/keyboard and music notation software is required.
Music Convocation (MUS100) - This course requires students to attend on-campus recitals, workshops, presentations and master classes, presented by University staff, faculty and students. These convocations will be held one hour per week at a consistent time, e.g. Wednesdays at noon.
Introduction to Sound and Recording Technology (MUS230) - Students will explore the basic principles involved in the process of sound reinforcement and recording, including microphones and the principles of sound transduction, basic analog audio electronics, device interconnection, shielding and grounding, analog- to-digital conversion, magnetic recording processes in both analog and digital systems, and standard practices of recording, mixing, editing and mastering. Studio and live sound equipment are used in class, in studio exercises, and student projects.
Music Business Seminar (MUS427) - This course provides students with the opportunity to explore the current state and the future of the recording industry, music publishing industry, and music industry and intellectual property law. Students conceive and develop ideas and proposals for musical entrepreneurship, and create an individual project that draws together work from previous courses and their own musical and professional experience.