– Sean M. Durocher, Class of 2015
MBA with a concentration in Marketing
Marketing is continuous. It is always in motion, always progressing, always working. Marketers have the challenge to stay ahead of the trend and constantly innovate the message. TU’s MBA marketing program will teach you how to stay ahead of the rest with classes that focus on strategic brand and global marketing, as well as information systems and field analysis. You will be equipped with the knowledge and tools to run, and stay ahead of the rest.
Graduate Program Tabs
The Marketing concentration provides students with the advanced knowledge in marketing products and services. Students will explore the practices and techniques commonly used to increase exposure and market positions. Challenges and benefits in negotiating sponsorships and endorsements allow the students to develop competencies to potentially maximize revenue for organizations and individuals. Students will also be exposed to marketing in an international arena.
Tiffin University’s Accreditations:
Tiffin University is authorized by the Board of Regents of the State of Ohio to award the MBA degree. The program is regionally accredited by the Higher Learning Commission. The program has also received a national and international stamp of approval with an accreditation by the Accreditation Council for Business Schools and Programs.
The Ohio Department of Staff Development and Certification has approved eleven TU MBA courses for Administrative/Management/Supervisory MR/DD certification. Our students and faculty communicate, negotiate, collaborate, and evolve to produce graduates who are well prepared to succeed.
Your Life Experience Equals A Dynamic Classroom Experience
Our commitment to quality begins with an application process designed to ensure that students entering our program have the ability and background to be successful. The average MBA student enters the Tiffin University program with nearly 10 years of post-graduate work experience. The student body has degrees in fields ranging from business to medicine, from the social sciences to engineering, from law to liberal arts, humanities, and more. The life experience of this diverse student body contributes to the dynamic and interactive nature of the educational atmosphere at Tiffin University.
The Tiffin University Academic Tradition
Tiffin University is in its twelfth decade of educating students for success, providing a solid foundation upon which to build your own personal success. Yet at the same time, the curriculum and educational methods at Tiffin University are undergoing a continuous process of improvement. Our curriculum is distinguished by a focus on developing competencies in leadership and teamwork, communication skills, and managerial decision-making and problem solving.
We Provide You With Personal Support
We understand that your success depends on our ability to answer your questions quickly and correctly. Virtually every survey or study designed to identify the critical success factors in online education confirm that keeping students connected is a top priority. Our students rate the personal support they received at Tiffin University as the primary reason for their success, and they would recommend Tiffin University’s online programs to a friend or coworker because of it.
Marketing Concentration 8 hours
- MKT525 Information Systems for Marketing
- MKT622 Strategic Brand Management
- MKT628 Global Marketing Management
- MKT630 Marketing Field Analysis
MBA Core Curriculum 28 hours
- ACC510 Financial Accounting
- ACC512 Managerial Accounting
- CIS514 Information and Decision Support
- ECO524 Managerial Economics
- FIN612 Managerial Finance
- MAT513 Statistical Methods for Managers
- MGT511 Individual and Teamwork
- MGT522 Management of Human Resources
- MGT613 Operations Management
- MGT614 Global and Transnational Management
- MGT622 Strategic Management
- MGT623 Legal and Ethical Issues in Management
- MKT523 Marketing Management
- MKT611 Business Research Analysis
- Total MBA 36 hoursConcentration 8 hours
- MGT603 Negotiations & Conflict Management
- MGT625 Human Resource Planning & Talent Acquisition
- MGT626 Talent Development & Performance Management
- MGT627 Strategic Human Resource Management
Total MBA 36 hours
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
Online - Offered in two 7-week terms per semester starting in January, March, May, July, August and October
On Campus - Offered in two 7-week terms per semester starting in January, March, May, July, August and October
Information Systems for Marketing (MKT525) - This course provides students with the key concepts and tools to turn raw data and information into useful marketing intelligence. Students will examine new and existing technologies for data mining and market information access to assist in strategic decision-making. The course will provide an understanding of the role of integrated marketing communications in the overall marketing program and its contribution to marketing strategy.
Strategic Brand Management (MKT622) - Course will address the strategic importance of branding and will focus on the design and implementation of marketing programs and activities to build, measure and manage brand equity. It addresses 3 important questions: (1) How do you build brand equity? (2) How can brand equity be measured? (3) How do you capitalize on brand equity to expand your business?
Global Marketing Management (MKT628) - This course will focus on the application of marketing principles in the globalized markets of the 21st Century. The combination of global free trade philosophies with local market conditions present an array of opportunities and concerns that need to be understood and managed throughout the world. The course will emphasize the global nature of these decisions and their impact on the management of products, services, brands and new market development.
Marketing Field Analysis (MKT630) - The objective of this course is to develop analytical skills in the formulation and implementation of market driven strategies for selected products and/or services. Students will create a portfolio of their MBA Marketing activities in addition to any professional experience.