More Than 74% Of Presidents & CEOs
Have Started Their Careers In Marketing!
It’s true! A recent article in Business Week reported that an astounding 74% of the Presidents and CEOs of America’s 500 largest corporations rose to the top by beginning their careers in the marketing department. This makes sense, as marketing has assumed a key role in today’s business world because of its focus on the customer. That crucial focus in the world of business is reflected on the TU campus, where the focus is on you and your education – providing you with the real resources you’ll need for your real success.
Real World Experience
The Marketing Major is designed to provide you with real world experience in such areas as marketing management, retailing, advertising, and conducting marketing research.
The Marketing Club
Marketing Majors are encouraged to join the Marketing Club, which is associated with Delta Epsilon Chi (DEX), a national student organization for marketing and other business students. Recent Tiffin University teams have placed in the top ten in the country in the DEX international competitions in Sports Marketing and Entrepreneurship. The purpose of the club is two-fold: to provide you with an understanding of real world business and marketing, and to build your resume with a portfolio of demonstrated expertise to show potential employers.
What You Can Expect To Achieve
With Youir Marketing Major
Most TU marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school right after finishing their undergraduate degrees and many more go back to graduate school after gaining some practical experience. Because of TU’s dedication to “making it real,” you’ll have the chance to experience real engagement and real immersion in the field before you graduate, giving you a jump start on your career.
Your Course Of Study
All Bachelor of Business Administration (BBA) degree – Marketing Majors fulfill their academic requirements for graduation by completing courses in the following areas.
- Knowledge Skills and Liberal Education Core of 49 hours
- School of Business Core Curriculum of 18 hours
- Academic Major Requirement of 30 hours
- Open Electives/Minor of 24 hours
- Total Semester hours for the Degree 121 hours
School of Business Core Curriculum
| Course Number | Course Title | Credit Hour |
| MKT151 | Introductory Marketing | 3 |
| ACC201 | Survey of Accounting | 3 |
| LAW211 | Business Law I | 3 |
| ECO222 | Principles of Microeconomics | 3 |
| FIN301 | Business Finance | 3 |
| *MGT495 | Organizational Strategy (w) | 3 |
Marketing Curriculum
Marketing Core
| Course Number | Course Title | Credit Hour |
| ACC228 | Managerial Accounting | 3 |
| MGT301 | Organizational Behavior | 3 |
| *MKT252 | Buyer Behavior | 3 |
| *MKT353 | Marketing Research | 3 |
| *MKT365 | Management of Electronic Commerce Systems | 3 |
Marketing Concentration
| Course Number | Course Title | Credit Hour |
| MKT253 | Marketing Communications | 3 |
| *MKT350 | Retail Management | 3 |
| *MKT354 | Personal Selling | 3 |
| *MKT357 | Business Marketing | 3 |
| *MKT404 | Global Marketing | 3 |
Other Student Opportunities In Business & Related Fields
Below are just a few examples of the variety of real opportunities you’ll have as a TU student to make real connections outside of the classroom. These clubs and organizations will provide you with real advantages and real resources. Just click on any of the links to learn more.
Delta Mu Delta The Iota Epsilon chapter of Delta Mu Delta is located at Tiffin University. This is a national honor society for business.
Circle K Circle K International is a collegiate service organization with a worldwide membership that promotes fellowship, leadership, and service.
Student Government TU’s Student Government is primarily involved in organizing the campus programming, social activities and serving as the voice and advocate for students concerning campus matters.
World Student Association (W.S.A.) The W.S.A. is concerned with helping to foster cultural growth and diversity on our campus, and providing awareness of international student concerns within the community at large.
Also available to TU students are activities of all kinds, events, and academic and other special interest organizations that include: Delta Sigma Kappa Honorary Society, Communication Club, TU TIMES (TU’s School Newspaper)and Greek Organizations, among others.
Need More Information?
If you have any questions, or need more information, please contact our Admissions Office at (800) 968-6446, ext 3423.
“At Tiffin University, It’s All Relevant!”