- Ygor Bortolato, Brazil
Don’t talk at people. Communicate with them. Not only listen to them, hear what they are saying. Find out what motivates buyer behavior, what creates value and how to create a message that makes your product or service so useful, anyone will pay for it. With classes that focus on marketing communication, retailing management and buyer behavior, our grads have tackled the world in fields like advertising, public relations, brand and product management and eCommerce.
The Marketing Club
Marketing Majors are encouraged to join the Marketing Club. The purpose of the club is two-fold: to provide you with an understanding of real-world business and marketing and to build your resume with a portfolio of demonstrated expertise to show potential employers.
What You Can Expect To Achieve With Your Marketing Major
Most TU marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school right after finishing their undergraduate degrees and many more go back to graduate school after gaining some practical experience. Because of TU’s dedication to “making it real,” you’ll have the chance to experience real engagement and real immersion in the field before you graduate, giving you a jump start on your career.
Other Student Opportunities In Business & Related Fields
Below are just a few examples of the variety of real opportunities you’ll have as a TU student to make connections outside of the classroom. These clubs and organizations will provide you with real advantages and real resources.
Delta Mu Delta - The Iota Epsilon chapter of Delta Mu Delta is located at Tiffin University. This is a national honor society for business.
Circle K - Circle K International is a collegiate service organization with a worldwide membership that promotes fellowship, leadership, and service.
Student Government - TU’s Student Government is primarily involved in organizing the campus programming, social activities and serving as the voice and advocate for students concerning campus matters.
World Student Association (W.S.A.) - The W.S.A. is concerned with helping to foster cultural growth and diversity on our campus, and providing awareness of international student concerns within the community at large.
Also available to TU students are activities of all kinds, events, and academic and other special interest organizations that include: Delta Sigma Kappa Honorary Society, Communication Club, TU TIMES (TU’s School Newspaper) and Greek Organizations, among others.
Core Curriculum of the School of Business 18 hours
Marketing Major 30 hours
- ACC228 Managerial Accounting
- MGT301 Organizational Behavior
- MKT252 Buyer Behavior
- MKT253 Marketing Communications
- MKT350 Retailing Management
- MKT354 Personal Selling
- MKT357 Business Marketing
- MKT402 Marketing Research
- MKT404 Global Marketing
- MKT470 Marketing Internship
Total BBA hours 121
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
Online - Offered in two 7-week terms per semester starting in January, March, May, July, August and October
On Campus - Offered in a 15-week semester format with start dates of August and January
There are no related concentrations available
Buyer Behavior (MKT252) - This course introduces the basic processes of and influences upon decision-making by both individual consumers and organizational buyers, as well as the implications of such information toward the development of marketing strategies.
Marketing Communications (MKT253) - This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.
Retailing Management (MKT350) - This course includes discussions of retailing functions and management of retailing as a system. Emphasis is on understanding the external environment of retailing and on the creation of an appropriate internal environment.
Personal Selling (MKT354) - Personal Selling focuses on customers as individuals rather than target market groups. To do this, the student salesperson will learn to tailor sales call approaches and presentations, negotiation strategies, and service provisions to a specific person and organization. Given the independent nature of professional sales positions, the course also examines motivation, time management, and ethical issues.
Global Marketing (MKT404) - This course examines the increasingly global nature of marketing management and addresses the issues involved when organizations expand into the arena of international competition. Particular attention is paid to the differences between cultures and the importance of sensitivity to them.
- Advertising and Public Relations
- Brand and Product Management
- Graduate School
- Marketing Communications Manager
- Marketing Director
- Marketing Research
- Media Buyer
- Press Secretary
- Professional Sales Management
- Atlas Sales
- Holiday Inn
- Marathon Petroleum Corporation
Kellie C. McGilvray, Ph.D.
Alumni, Dr. McGilvray started with Tiffin University as a part-time adjunct professor in 2003. Her full-time position started in the Fall of 2007.
During her part-time position with Tiffin University, Dr. McGilvray was the Marketing Director for a university-associated Credit Union in Toledo Ohio, where she worked for more than five years. Prior to that position she was the Marketing Manager for an Oracle software satellite office. She is the Men’s Basketball faculty sport representative, Student Adviser and Special Housing Adviser. She has taught Introduction to Marketing, Business-to-Business Marketing, Retail Management, Small Business Management, Marketing Communications, Marketing Management, Personal Selling, Buyer Behavior and Freshman Seminar. She is an active board member for the University of Toledo Federal Credit Union and a member of The Advertising Club of Toledo, American Marketing Association and American Advertising Federation. Kellie’s research interests are in higher education marketing, online learning, online satisfaction and student-centered teaching. Kellie, her Husband, Brandon, and two daughters Carlie and Braelie reside in Toledo, Ohio.
Kellie C. McGilvray, PhD, is an Assistant Professor of Marketing at Tiffin University with teaching concentrations in Marketing Management, Communications and Personal Selling. She has taught for over 10 years in both the undergraduate and graduate programs and both online and seated classes. Kellie’s research interests are in higher education marketing, online learning, online satisfaction and student-centered teaching. At Tiffin University, Kellie serves as the Internship director for the school of business, advisor for the Business Club, Retention Committee, Scholarship Committee and the American Marketing Association Club. Kellie also completed ACBSP peer review evaluator training.
Nancy J. Sullivan
Nancy J. Sullivan is the Dean for Tiffin University’s Degree Completion Program, and is also an Assistant Professor of Marketing. As Dean, she is responsible for instructors and academic policies and procedures pertaining to online and seated Degree Completion Programs throughout Ohio. Degree Completion Programs serve the educational needs of working adults who have close to two years of education and who desire to complete their bachelor’s degree. Nancy’s own experience has provided her with a deep understand of the adult student. She is a 2001 graduate of Tiffin University’s Master of Business Administration Degree Program, and is currently working on a Ph.D. in Organizational Management with a Specialization in Leadership. She earned two associate degrees from Lorain County Community College in 1997. During her time with LCCC, she served as President of Phi Theta Kappa, Secretary of Student Senate, and was the recipient of the 1995-86 Outstanding Student Award. Nancy earned a Bachelor of Business Administration Degree in Organizational Management from Tiffin University in 1999. She is also a 2001 graduate of Leadership Lorain County.
She is a member of the Academy of Management, Adults in Higher Education, and Leadership Lorain County. She wrote the following article, which is part of a Monograph published by the University of Toledo: How Community Colleges and Four-year Colleges and Universities Can Establish a Comprehensive Community College System in Ohio Resulting in Stronger Partnership with Colleges and Universities. Nancy also gives presentations on the topics of Adult Education and How Education Can Change Lives.
Nancy resides in Elyria with husband, Tom. She has two married daughters, a married step-son, and three grandsons.
Perry Haan, D.B.A.
Dr. Perry Haan has worked as a faculty member and administrator in higher education since 1986. He was won teaching awards at three different institutions of higher learning. He has taught in eight countries outside the U.S. He won the 2016-2017 Tiffin University Scholarship Award. In 2017 he was awarded a Fulbright Scholarship to teach and conduct research in Nepal. In 2010 he was awarded a Fellowship by the International American Association of Financial Management for his teaching and academic work in international markets.
Haan earned his Doctor of Business Administration from the University of Sarasota, Master of Business Administration from Xavier University and Bachelor of Business Administration from The Ohio State University. He has authored or co-authored over ninety peer reviewed articles that have appeared in conference proceedings and journals, including the Journal of Marketing in Higher Education and the International Journal of Sports Marketing & Sponsorship. He co-authored a textbook, Practical Statistics for Business. His research interests include entrepreneurship, international business, ethics, sales and sales management, education marketing, sports marketing, and leadership.
Danielle Foster, Ed.D.
Danielle earned her Doctorate at Bowling Green State University. Her dissertation was titled K-12 Private School Leaders Perceptions of Enrollment Management and Marketing Planning. She also holds an MBA and a Bachelor Degree from Bluffton University. Her areas of expertise include marketing, leadership and the scholarship of teaching and learning.
Prior to entering academia, Danielle had numerous years of sales and marketing management experience in the pharmaceutical and health care industry. She served as an accomplished sales professional known for delivering strong profit gains in highly competitive markets. She has a proven ability to recognize and capitalize on market trends and assume bottom-line responsibility for strategic planning, pricing, and market research. In addition to her industry experience she has several years of combined adjunct teaching experience in both seated and online platforms within the Degree Completion Program at Tiffin University, The University of Findlay and Brown Mackie College. In 2006 she was the recipient of the Iota Phi Theta “I have a Dream” Award and received the Certificate of Excellence for outstanding leadership and valued contributions from the Lima Affiliate of the National Association of Blacks in Criminal Justice. Danielle was one of the Founding members of the Lima Points of Pride Coalition, a non-profit, non-partisan group of community leaders that raised money to tear down abandoned homes in the Lima/Allen county area. She was subsequently awarded the Pioneer award presented by Iota Phi Theta fraternity to recognize her leadership contributions in the Lima community. She is currently on the board of education at Lima Central Catholic High School. In addition to her work in academia she owns and operates a marketing consulting firm.