Make Connections With TUís Marketing Major: A Key Focus In Business

More Than 74% Of Presidents & CEOs Have Started Their Careers In Marketing!

Itís true!  A recent article in Business Week reported that an astounding 74% of the Presidents and CEOs of Americaís 500 largest corporations rose to the top by beginning their careers in the marketing department.  This makes sense, as marketing has assumed a key role in todayís business world because of its focus on the customer.  That crucial focus in the world of business is reflected on the TU campus, where the focus is on you and your education Ė providing you with the resources youíll need for your real success.

Real World Experience

The Marketing Major is designed to provide you with real world experience in such areas as marketing management, retailing, advertising, and conducting marketing research.

The Marketing Club

Marketing Majors are encouraged to join the Marketing Club, which is associated with Delta Epsilon Chi (DEX), a national student organization for marketing and other business students. Recent Tiffin University teams have placed in the top ten in the country in the DEX international competitions in Sports Marketing and Entrepreneurship. The purpose of the club is two-fold: to provide you with an understanding of real world business and marketing, and to build your resume with a portfolio of demonstrated expertise to show potential employers.

What You Can Expect To Achieve With Your Marketing Major

Most TU marketing graduates go to work in marketing or a related field after completing their degrees.  Some go to graduate school right after finishing their undergraduate degrees and many more go back to graduate school after gaining some practical experience.  Because of TUís dedication to ďmaking it real,Ē youíll have the chance to experience real engagement and real immersion in the field before you graduate, giving you a jump start on your career.

Your Course Of Study

All Bachelor of Business Administration (BBA) degree Ė Marketing Majors fulfill their academic requirements for graduation by completing courses in the following areas.

  • Knowledge Skills and Liberal Education Core of 49 hours
  • School of Business Core Curriculum of 18 hours
  • Academic Major Requirement of 30 hours
  • Open Electives/Minor of 24 hours
  • Total Semester hours for the Degree 121 hours

School of Business Core Curriculum

Course Number Course Title Credit Hour
MKT151 Introductory Marketing 3
ACC201 Survey of Accounting 3
LAW211 Business Law I 3
ECO222 Principles of Microeconomics 3
FIN301 Business Finance 3
*MGT495 Organizational Strategy (w) 3

Marketing Curriculum

Course Number Course Title Credit Hour
ACC228 Managerial Accounting 3
MGT301 Organizational Behavior 3
*MKT252 Buyer Behavior 3
MKT253 Marketing Communications 3
*MKT350 Retail Management 3
*MKT353 Marketing Research 3
*MKT354 Personal Selling 3
*MKT357 Business Marketing 3
*MKT404 Global Marketing 3
*MKT470 Marketing Internship 3

Other Student Opportunities In Business & Related Fields

Below are just a few examples of the variety of real opportunities youíll have as a TU student to make connections outside of the classroom.  These clubs and organizations will provide you with real advantages and real resources. Just click on any of the links to learn more.

Delta Mu Delta The Iota Epsilon chapter of Delta Mu Delta is located at Tiffin University.  This is a national honor society for business.

Circle K Circle K International is a collegiate service organization with a worldwide membership that promotes fellowship, leadership, and service.

Student Government TUís Student Government is primarily involved in organizing the campus programming, social activities and serving as the voice and advocate for students concerning campus matters.

World Student Association (W.S.A.) The W.S.A. is concerned with helping to foster cultural growth and diversity on our campus, and providing awareness of international student concerns within the community at large.

Also available to TU students are activities of all kinds, events, and academic and other special interest organizations that include: Delta Sigma Kappa Honorary Society, Communication Club, TU TIMES (TUís School Newspaper)and Greek Organizations, among others.

Need More Information?

If you have any questions, or need more information, please contact our Admissions Office at (800) 968-6446.

"At Tiffin University, Itís All Relevant!"

Apply Now!