Marketing Careers

Marketing has assumed a key role in most organizations because of its focus on the customer. This customer emphasis is so crucial that a recent Business Week article reported that 74% of the Presidents and CEOs of America's 500 largest corporations rose through the Marketing Department. The Marketing major is designed to provide students with real world experience in such areas as Advertising and public relations, brand and product managers, retail management, sales, marketing management, professional sales management, marketing research, World Wide Web and eCommerce positions.