Marketing has assumed a key role in most organizations because of its focus on the customer. This customer emphasis is so crucial that a recent Business Week article reported that 74% of the Presidents and CEOs of America's 500 largest corporations rose through the Marketing Department. The Marketing major is designed to provide students with real world experience in such areas as:
Advertising and public relations
Brand and product managers
Retail management
Sales
Marketing management
Professional sales management
Marketing research
World Wide Web and eCommerce positions