Bachelor of Business Administration in Organizational Management with a concentration in Marketing

Bachelor of Business Administration (BBA) in Marketing:

The marketing major is designed to provide you with real-world experience in such areas as marketing management, retailing, advertising, and conducting marketing research.  Marketing has assumed a key role in most organizations because of its focus on the customer.  It is the discipline that helps organizations determine which goods and services they should offer and what features and benefits can give them a competitive advantage. 

 

A recent article in Business Week reported that an astounding 74% of the Presidents and CEOs of America’s 500 largest corporations rose to the top by beginning their careers in the marketing department.  This makes sense, as marketing has assumed a key role in today’s business world because of its focus on the customer.  That crucial focus in the world of business is reflected at TU where the focus is on you and your education.

  

Career Opportunities:

 

  • Advertising and Public Relations

  • Brand and Product Management

  • Professional Sales Management

  • Marketing Research

  • E-Commerce

  • Media Buyer

  • Marketing Director

  • Marketing Communications Manager