Sports and Recreation Management

Your Adventure Awaits

Tiffin University sport management students have volunteered at the summer Olympics, worked with English Premier players in Europe, assisted with fan events at NHL and MLB All Star Games, and have been hired in all levels of intercollegiate and professional athletics including Boise State University, Penn State University, the Tampa Bay Rays, Cleveland Indians, NFL Cleveland Browns, 2016 World Champion NBA Cleveland Cavaliers, Pittsburgh Steelers, and the Cincinnati Reds, to name a few.  Tiffin University alumni are currently employed by sport management agencies such as Creative Artists Agency (CAA), IMG, and the Collonade Group).  A few entrepreneurial alumni own their own fitness business or direct a sport club enterprise.  Most graduating seniors are able to transition into graduate assistantships in intercollegiate athletics or find quick employment with municipal/community recreation departments and YMCA facilities.

If you are ready to dive into a fun, fast-paced, rewarding career in the exploding sport industry, Tiffin University welcomes the opportunity to facilitate your journey.  Feel free to review the exciting internships and mentorships of our sport management majors at

Course of Study

All Bachelor of Business Administration (BBA) – Sports & Recreation Majors fulfill their academic requirements for graduation by completing 121 hours of course work which, includes a minimum of 150-contact hours in a sports or recreation internship experience. Since Tiffin University’s curriculum allows for eight open elective courses, students can easily specialize in two concentrations or pick up a minor in areas such as marketing, hospitality management, public relations, journalism, accounting, computer information technology, or law and society.

All Sports and Recreation students complete the following core coursework:

Sports and Recreation Core

Course Number

Course Title

Credit Hour


Introduction to Sport & Recreation Management



Legal Issues in Sports & Recreation



Business of Sports



Sport Analytics



Internship and Professional Development Seminar


Concentration Areas

Students may choose from: Athletic Administration or Sports Marketing.

Athletic Administration

The goal of the athletic administration concentration is for students to gain competency in supervising sports in the interscholastic, intercollegiate, and professional arenas.  Students who enroll in this concentration may seek employment as coaches, athletic directors, academic coordinators, compliance directors, team operation specialists, student-athlete service coordinators, general managers, ticket operation service specialists, equipment managers, etc.

Concentration Courses: Athletic Administration

Course #

Course Title  

Credit Hour

SRM 235

Sports Marketing and Promotions


SRM 325

Facilities Design and Management


SRM 220

Principles of Athlete Development


SRM 315

Supervision in Sports and Recreation


MGT301 or


Organizational Behavior or

Human Resource Management


Sports Marketing

The goal of the sports marketing concentration is for the students to have demonstrated competency in segmentation, product development, pricing, licensing, sponsorship, contract administration, endorsements, and communication channels such as advertising, sales promotion, and publicity as they apply to private, municipal, and corporate agencies, retail businesses, sport teams, or human resource firms.

Concentration Courses: Sports Marketing

Course #

Course Title

Credit Hour


Sports Marketing and Promotion



Marketing Communication



Introduction to Public Relations



Event Marketing and Management



Select One:

·         ART220/325 Digital Design

·         COM329 Writing for Electronic Media


What You Can Expect From Your Major:

The purpose of the Tiffin University Sport and Recreation Management major is to promote, stimulate, and guide study, research, and professional career development in the area of sport and recreation management (broadly interpreted).  A primary component of the program is an integration of theory with practical requirements.

Your Ticket To The Big Time

TU notables include the NFL Vice President of Player Development, a majority team owner of a minor league franchise, an NFL scout, a former Assistant GM, a two-time NFL Super Bowl wide receiver, and a PGA tournament director.  Courses in The BBA and MBA have been taught by a certified NBA sports agent, President of the National Olympians Association in Sierra Leone [Africa], and the former Director of Media Relations for the Boston Celtics and Marketing Coordinator for the Atlanta Braves.Consider some of the other locations TU alumni and students work, have worked, or interned: Tennessee Titans; Buffalo Bills; Milwaukee Brewers; Salem Red Sox; Indianapolis Pacers & Fever; Indianapolis Colts; St. Louis Cardinals; New York Mets, Oakland Raiders, Atlanta Braves; Detroit Tigers, Women Sports Foundation, Toledo Mud Hens; Akron Aeros; Lake Erie Monsters; Cleveland Gladiators, Philadelphia Soul, Las Vegas Outlaws, Florence Freedom; Rockford Thunder; Philadelphia Force; Greater Cleveland Sports Commission; Detroit Metro Sports Commission; Mid-American Conference; NCAA Final Four; ESPN Detroit Radio; Wake Forest University Athletics, the NFL Players Association; AWP Sports Performance,  USA Football,  Merritt Management Agency, Fox Sports Los Angeles, Georgia State Soccer Association, University of Michigan, University of Notre Dame, Atlis World Track Clinics, Cal Ripken Academy, Baseball Prep Report and a host of other locations!

Sports Management Club:

The student-led Sports Management club meets the first Wednesday of the month during the school year to coordinate practicum opportunities.  Members work many of the TU athletic events and organize a co-ed volleyball tournament fundraiser.  The past several years have featured speakers from Cleveland Cavaliers, NHL Columbus Blue Jackets; The Ohio State University Athletic Department; the Detroit Tigers; and the National Fastpitch Softball League.  For the past few years the club has financed student members to attend the Ohio Parks and Recreation Student Conference, the NCAA Women’s Leadership Symposium; and special tours with the Cleveland Cavaliers and Dayton Dragons.

If you have any questions, or need more information, please contact our Admissions Office at (800) 968-6446.