Bachelor of Business Administration

Sports Management with a concentration in Sports Marketing

Go to the Olympics. Tour the facilities and attend galas at the Olympic Reunion Center. Organize humanitarian projects for underprivileged youths in the Olympic host city. Serve as official volunteers. Conduct and present research at international sport business conferences. All, before you even graduate. Tiffin University is one of only a handful of universities that offer an emphasis on sport marketing, making the niche degree attractive to students who want to get the gold. 

All Bachelor of Business Administration (BBA) – Sports majors fulfill their academic requirements for graduation by completing 121 hours of course work which, includes a minimum of 200-contact hours in a sports or recreation internship experience.

What You Can Expect From Your Major:

The purpose of the Tiffin University Sports Management major is to promote, stimulate, and guide study, research, and professional career development in the area of sport and recreation management (broadly interpreted). A primary component of the program is an integration of theory with practical requirements.

Your Ticket To The Big Time

TU notables include the NFL Vice President of Player Development, a majority team owner of a minor league franchise, an NFL scout, a former Assistant GM, a two-time NFL Super Bowl wide receiver, and a PGA tournament director.  In 2009-2010, students interned with the Cleveland Indians, Women’s Sports Foundation, Salem Red Sox, LRMR (LeBron James) Marketing Company, Lake Erie Monsters, Columbus Crew, the Greater Cleveland Sports Commission, and the Tampa Bay Sports Commission.

Several courses in The BBA and MBA are taught by a certified NBA sports agent, President of the National Olympians Association in Sierra Leone [Africa] and the former Director of Media Relations for the Boston Celtics and Marketing Coordinator for the Atlanta Braves.

Consider some of the other locations TU alumni and students work, have worked, or interned: Cleveland Browns; Pittsburgh Steelers; Tennessee Titans; Buffalo Bills; Milwaukee Brewers; Salem Red Sox; Indianapolis Pacers & Fever; Indianapolis Colts; St. Louis Cardinals; Atlanta Braves; Toledo Mud Hens; Akron Aeros; Lake Erie Monsters; Florence Freedom; Rockford Thunder; Philadelphia Force; Greater Cleveland Sports Commission; Detroit Metro Sports Commission; Mid American Conference; NCAA Final Four; ESPN Detroit Radio; Penn State University Athletics; Wake Forest University Athletics, the NFL Players Association; and IMG.

Sports Management Club - The student-led Sports Management club meets the first Wednesday of the month during the school year to coordinate practicum opportunities.  Members work many of the TU athletic events and organize a co-ed volleyball tournament fundraiser. The past several years have featured speakers from Cleveland Cavaliers, NHL Columbus Blue Jackets; The Ohio State University Athletic Department; the Detroit Tigers; and the National Fastpitch Softball League. For the past few years the club has financed student members to attend the Ohio Parks and Recreation Student Conference, the NCAA Women’s Leadership Symposium; and special tours with the Cleveland Cavaliers and Dayton Dragons.

Core Curriculum of the School of Business 18 hours
Sports core 15 hours
Concentration 15 hours

  • SRM235 Sports Marketing & Promotions
  • MKT253 Marketing Communication
  • COM212 Introduction to Public Relations
  • MKT364 Event Marketing and Management

One of the following:

  • ART325 Graphic Design
  • COM329 Writing for Electronic Media

Total BBA hours 121

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with a start date of January and August

All Sports Management offered

Sports Marketing and Promotions (SRM235) - This course is designed to assist students in understanding the techniques of writing common to the sports business with a focus on social and digital media applications for successful marketing and promotion campaigns. Students will gain exposure to writing, designing and editing a variety of documents used for sport sponsorship proposals, brand awareness campaigns, fan loyalty programs, marketing plans, endorsement deals and event fundraising plans. Students will apply fundamental principles of sport blogging, meeting deadlines and web layout for the internet.    

Marketing Communications (MKT253) - This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.    

Event Marketing and Management (MKT364) - Examines the practices for scheduling, planning, organizing, promoting and supervising commercial and private events. Business planning is emphasized as students are familiarized with theories, terminology and logistics for marketing, promotions, management, decision making and analyses of customer behavior. This course emphasizes the creation and implementation of core documents to present to prospective investors, clients and employees.    

Graphic Design (ART325) - This course will investigate the mechanics of visual perception using digital design tools. Focus will be on the formal properties of design including space, line, plane, mass, shape, texture and color; and the organizational fundamentals of unity, balance, rhythm and movement. Students will prepare and produce a series of digital design projects that are relevant to professional practices. Emphasis will be given to the principles of planning and visual thinking needed to communicate ideas. Problem solving on an individual and group level will be stressed.

  • Athlete Development / Fundraising Officer
  • Athletic Coordinator
  • Client Services
  • Community Relations Services
  • Director of Operations
  • Event Coordinator
  • Fan Engagement
  • Fan Services
  • Marketing Coordinator
  • Membership Director
  • Public Relations / Communications Director
  • Scouting Services
  • Social Media Coordinator
  • Sport Administrator
  • Sport Agencies
  • Sport Commissions
  • Sports Authority
  • Anderson University Athletics Broadcasting
  • Bleacher Report
  • CCTV Sports (Beijing)
  • Colgate University Athletics Marketing
  • Creative Artists Agency (Nashville)
  • JKS Incorporated Creative and Design (NC)
  • Legends Hospitality
  • Maryland Blue Crabs
  • Middlesboro Daily News Sports Department (Editor)
  • MLB Philadelphia Phillies
  • New Orleans Pelicans
  • NFL Pittsburgh Steelers
  • Ottawa University Sports Information (MO)
  • Snelling Hospitality (Cleveland)
  • Southern Methodist University Athletics
  • Virginia Tech University Athletic Development Office

Faculty

Bonnie S. Tiell
Bonnie S. Tiell

Bonnie S. Tiell, D.S.M.

Btiell@tiffin.edu
419-448-3261

Professor of Management

School of Business
Degrees & Certificates
  • D.S.M., United States Sports Academy – Sports Management and Human Resource Management
  • M.A., University of North Carolina at Chapel Hill – Sports Administration
  • B.S., Troy University – Physical Education N-12

Bonnie S. Tiell, D.S.M.

Bonnie Tiell, who earned her Doctor of Education degree in sports management from the United States Sports Academy (USSA), is a professor of sport management at Tiffin University. She has been widely recognized for her contributions to intercollegiate athletic administration and global sports governance. Tiell is the founder and co-director of the Olympic Academic Experience (OAE), a program through Tiffin University that offers students from around the world the opportunity for on-site study of the organization, supervision, and management of international sport venues and elite competition in an Olympic host city. She is also co-founder of a humanitarian program for underprivileged youth in Olympic host cities with two-time Olympian, Dr. Francis Dove-Edwin, who serves as co-director.

Tiell received Tiffin University’s Provost award in 2017, the highest recognition for faculty at the institution. In 2016, she was recognized as Woman of the Year in Sports by the Cleveland Chapter of Women in Sports and Events (WISE). In the same year, it was the second time she was the recipient of the Region 4 Excellence in Teaching Award from the Accreditation Council of Business Schools and Programs (ACBSP). Tiell also received the Donahue Service Award in 2013 from NCAA II Great Lakes Intercollegiate Athletics Conference.

In 2014, Tiell was named USSA Alumnus of the Year.  She currently serves as a member of the Academy’s National Faculty, a prestigious group of educators who teach international sport administration and coaching programs abroad. In 2017, Tiell participated in the Academy’s program to teach sports management to students from the Sports Authority of Thailand in Bangkok. She taught the Academy’s International Certification in Sports Management program, which prepares participants for leadership roles in sport. In 2018, she is administering a similar program for the Federation of Disabled Sports in the Kingdom of Bahrain.

Tiell is also co-founder of the Women’s Leadership Symposium, a program partially financed and now administrated by the National Collegiate Athletic Association (NCAA) and Women Leaders in College Sports. The three-day program facilitates the entry, retention, and advancement of females in intercollegiate athletics.

A published scholar of almost 100 articles and manuscripts, Tiell authored a textbook for Jones & Bartlett on “Human Resources in Sports: A Managerial Approach” in 2017. The book features best practices, case studies, global spotlights and industry voices from respected executives from every facet of the sports industry. Tiell has traveled across five continents speaking and delivering sport education programs.

Tiell is spearheading a “Salute to Olympians” week in Tiffin, Ohio in 2018 which will feature a slate of activities involving Olympic athletes and coaches from multiple countries. She led a group of 17 students and scholars in the 4th Olympic Academic Experience during the Rio 2016 Olympic Games in Brazil highlighted by programs at the Olympic Reunion Center, the Brazilian Sailing Federation Headquarters, and at the 8th International Sport Business Symposium which featured executives from the IOC and local organizing committees. The Salute to Olympians Week will coincide with the opening of registration for participating in the 2020 Tokyo Olympic Academic Experience.

In her faculty role at Tiffin University, Tiell served as the NCAA Faculty Athletic Representative, Dean of Graduate Studies, and MBA Chair. She also taught in the Executive MBA program in Bucharest, Romania. Prior to her faculty appointment, Tiell served as Senior Woman Administrator and an assistant athletic director. She is a member of the TU Hall of Fame for her extensive coaching accolades. She has coached volleyball, softball (1993 national qualifier), and tennis (2006 national qualifier) for Tiffin University. She also coached briefly at Alfred University in New York (volleyball and track) and at Peace College in North Carolina (basketball - assistant).

Tiell she holds a bachelor’s degree in physical education from Troy University, a master’s degree in sports administration from the University of North Carolina at Chapel Hill, and a doctorate in Sports Management from the USSA. She writes a monthly column for the Advertiser-Tribune focusing on economic, global, and social issues in sport. She and her husband, Greg, reside in Tiffin, OH. Their oldest daughter (Kimberly) is a sales manager in Atlanta, GA and their youngest (Katie) is a student-athlete (swimming) studying communications and emerging media while minoring in sport management at Lynn University in Boca, Raton, FL.

Bonnie S. Tiell, D.S.M.
Professor of Management
Bonnie S. Tiell, D.S.M.
Professor of Management

Testimonials

  • I knew Tiffin University was the place for me the second I stepped foot on campus. I toured a handful of other universities offering similar programs, but TU was the only school that truly made me feel at home.

    -Caleb Reynolds '15

  • "I chose Tiffin University because of the curriculum, the online opportunities, and the fact that it is a brick-and-mortar school close to my home. I made many invaluable contacts through my TU experience."

    – John Carpenter

  • "Tiffin University is the college that has helped me grow into the person that I am today. While at Tiffin, I have made unforgettable memories and friends. I continued my education at The University of Toledo College of Law. Although I am moving on, I will never forget everything I have gained from my time at Tiffin University."

    – Jessica Paule, Class of 2015

  • "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and classmates."

    - Hasan Abdul Elah, UAE

  • "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

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