Bachelor of Business Administration

Sports Management with a concentration in Sports Marketing

Go to the Olympics. Tour the facilities and attend galas at the Olympic Reunion Center. Organize humanitarian projects for underprivileged youths in the Olympic host city. Serve as official volunteers. Conduct and present research at international sport business conferences. All, before you even graduate. Tiffin University is one of only a handful of universities that offer an emphasis on sport marketing, making the niche degree attractive to students who want to get the gold. 

All Bachelor of Business Administration (BBA) – Sports majors fulfill their academic requirements for graduation by completing 121 hours of course work which, includes a minimum of 200-contact hours in a sports or recreation internship experience.

What You Can Expect From Your Major:

The purpose of the Tiffin University Sports Management major is to promote, stimulate, and guide study, research, and professional career development in the area of sport and recreation management (broadly interpreted). A primary component of the program is an integration of theory with practical requirements.

Your Ticket To The Big Time

TU notables include the NFL Vice President of Player Development, a majority team owner of a minor league franchise, an NFL scout, a former Assistant GM, a two-time NFL Super Bowl wide receiver, and a PGA tournament director.  In 2009-2010, students interned with the Cleveland Indians, Women’s Sports Foundation, Salem Red Sox, LRMR (LeBron James) Marketing Company, Lake Erie Monsters, Columbus Crew, the Greater Cleveland Sports Commission, and the Tampa Bay Sports Commission.

Several courses in The BBA and MBA are taught by a certified NBA sports agent, President of the National Olympians Association in Sierra Leone [Africa] and the former Director of Media Relations for the Boston Celtics and Marketing Coordinator for the Atlanta Braves.

Consider some of the other locations TU alumni and students work, have worked, or interned: Cleveland Browns; Pittsburgh Steelers; Tennessee Titans; Buffalo Bills; Milwaukee Brewers; Salem Red Sox; Indianapolis Pacers & Fever; Indianapolis Colts; St. Louis Cardinals; Atlanta Braves; Toledo Mud Hens; Akron Aeros; Lake Erie Monsters; Florence Freedom; Rockford Thunder; Philadelphia Force; Greater Cleveland Sports Commission; Detroit Metro Sports Commission; Mid American Conference; NCAA Final Four; ESPN Detroit Radio; Penn State University Athletics; Wake Forest University Athletics, the NFL Players Association; and IMG.

Sports Management Club - The student-led Sports Management club meets the first Wednesday of the month during the school year to coordinate practicum opportunities.  Members work many of the TU athletic events and organize a co-ed volleyball tournament fundraiser. The past several years have featured speakers from Cleveland Cavaliers, NHL Columbus Blue Jackets; The Ohio State University Athletic Department; the Detroit Tigers; and the National Fastpitch Softball League. For the past few years the club has financed student members to attend the Ohio Parks and Recreation Student Conference, the NCAA Women’s Leadership Symposium; and special tours with the Cleveland Cavaliers and Dayton Dragons.

Core Curriculum of the School of Business 18 hours
Sports core 15 hours
Concentration 15 hours

  • SRM235 Sports Marketing & Promotions
  • MKT253 Marketing Communication
  • COM212 Introduction to Public Relations
  • MKT364 Event Marketing and Management

One of the following:

  • ART325 Graphic Design
  • COM329 Writing for Electronic Media

Total BBA hours 121

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with a start date of January and August

All Sports Management offered

Sports Marketing and Promotions (SRM235) - This course is designed to assist students in understanding the techniques of writing common to the sports business with a focus on social and digital media applications for successful marketing and promotion campaigns. Students will gain exposure to writing, designing and editing a variety of documents used for sport sponsorship proposals, brand awareness campaigns, fan loyalty programs, marketing plans, endorsement deals and event fundraising plans. Students will apply fundamental principles of sport blogging, meeting deadlines and web layout for the internet.    

Marketing Communications (MKT253) - This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.    

Event Marketing and Management (MKT364) - Examines the practices for scheduling, planning, organizing, promoting and supervising commercial and private events. Business planning is emphasized as students are familiarized with theories, terminology and logistics for marketing, promotions, management, decision making and analyses of customer behavior. This course emphasizes the creation and implementation of core documents to present to prospective investors, clients and employees.    

Graphic Design (ART325) - This course will investigate the mechanics of visual perception using digital design tools. Focus will be on the formal properties of design including space, line, plane, mass, shape, texture and color; and the organizational fundamentals of unity, balance, rhythm and movement. Students will prepare and produce a series of digital design projects that are relevant to professional practices. Emphasis will be given to the principles of planning and visual thinking needed to communicate ideas. Problem solving on an individual and group level will be stressed.

  • Athlete Development / Fundraising Officer
  • Athletic Coordinator
  • Client Services
  • Community Relations Services
  • Director of Operations
  • Event Coordinator
  • Fan Engagement
  • Fan Services
  • Marketing Coordinator
  • Membership Director
  • Public Relations / Communications Director
  • Scouting Services
  • Social Media Coordinator
  • Sport Administrator
  • Sport Agencies
  • Sport Commissions
  • Sports Authority
  • Anderson University Athletics Broadcasting
  • Bleacher Report
  • CCTV Sports (Beijing)
  • Colgate University Athletics Marketing
  • Creative Artists Agency (Nashville)
  • JKS Incorporated Creative and Design (NC)
  • Legends Hospitality
  • Maryland Blue Crabs
  • Middlesboro Daily News Sports Department (Editor)
  • MLB Philadelphia Phillies
  • New Orleans Pelicans
  • NFL Pittsburgh Steelers
  • Ottawa University Sports Information (MO)
  • Snelling Hospitality (Cleveland)
  • Southern Methodist University Athletics
  • Virginia Tech University Athletic Development Office

Faculty

Bonnie S. Tiell, D.S.M.
Bonnie S. Tiell, D.S.M.

Bonnie S. Tiell, D.S.M.

Btiell@tiffin.edu
419-448-3261

Professor of Management

School of Business
Degrees & Certificates
  • D.S.M., United States Sports Academy – Sports Management and Human Resource Management
  • M.A., University of North Carolina at Chapel Hill – Sports Administration
  • B.S., Troy University – Physical Education N-12

Bonnie S. Tiell, D.S.M.

Dr. Bonnie Tiell, Professor of Sports Management at Tiffin University, is recognized for her contributions to intercollegiate athletic administration and global sports governance.  Tiell collaborates with members of the World Olympians Association to supervise a humanitarian program for underprivileged youth in host cities. She has coordinated educational programs for groups at the Olympic Games in Athens, Greece; Beijing, China; London, England; and Rio de Janeiro, Brazil (2016).  Fifteen of her students served as official volunteers.  More information is available at http://tuolympics.weebly.com

Tiell has presented research, taught, or collaborated on sports projects throughout five continents.  She is a member of the United States Sports Academy National faculty. She joins Alfreeda Goff from Alden & Associates as the co-founder of the NCAA/NACWAA Women’s Leadership Symposium which has served almost 1500 female students and aspiring administrators in college athletics since 2001.  In her faculty role at Tiffin University, Tiell served as the NCAA Faculty Athletics Representative, Dean of Graduate Studies, and MBA Chair. Prior to her faculty appointment, Tiell served as Senior Woman Administrator and Assistant Athletic Director. She is a member of the TU Hall of Fame and has coached volleyball, softball (1993 national qualifier), tennis (2006 national qualifier), track, and basketball for Tiffin University [OH], Alfred University [NY], and Peace College [NC].

Tiell was named the United States Sports Academy 2014 Alumnus of Year and was awarded the Donahue Service Award by the NCAA II Great Lakes Intercollegiate Athletic Conference.  Tiell also was recognized as a recipient of the Region 4 Excellence in Teaching Award through the Accreditation Council of Business Schools and Programs and is a member of the Tiffin University Athletic Hall of Fame.  She contributes a monthly column on sport and social issues for the Advertiser-Tribune newspaper and is co-authoring a textbook for Jones & Bartlett Publishing on Human Resources in Sports: A Managerial Approach.  She resides in Tiffin, OH with her husband (Greg) and has two daughters.

Bonnie S. Tiell, D.S.M.
Professor of Management
Bonnie S. Tiell, D.S.M.
Professor of Management

Testimonials

  • I could not have asked for better faculty. I love how small the class sizes are because I really know the majority of my professors pretty well. More importantly, they know me really well and are aware of my future goals and aspirations. I know that I could seek help from any one of my mentors and they would give me the best advice that they had.

    -Beata Krembuszewski '17

  • "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

  • TU helped grow my network and give me experience by meeting students from other cultures and countries, and learning from a range of professors. Anyone who wants to feel connected to their fellow students, to their personable professors, and the community, then TU is place for you.

    -Alexis Mohr '06

  • "TU wasn’t just the place I went to get my degree. It was the place I grew up and I am forever thankful for my Dragon family. It’s always a great day to be a Dragon.”

    – Allison Marie Staunton, Class of 2016

  • "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed if I did not take risks."

    – Emily Miller

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