Master of Business Administration

MBA with a concentration in Data Analytics

More than ever, today’s global economy requires a deeper understanding of products, customers, competitors and strategies. The world of business is quickly converging to a personalized market for goods and services that requires a thorough understanding of what customers want, when they want it and where they want it.

Graduate Program Tabs

The goal of the TU MBA Data Analytics concentration is to introduce students to the tools and techniques that Data Analysts use to examine data in order to draw meaningful and actionable conclusions. Students will learn how to gather data, examine the suitability of the data, determine relevant models, calculate parameters of the models using software, interpret and communicate the results and suggest strategies to improve business performance.

Our program is unique in several ways

  • Courses taught by real faculty with expertise in analytics
  • Live interaction with and access to faculty
  • A highly robust curriculum that includes such topics as data acquisition, management of data, use of statistical software to produce intelligent outcomes, knowledge of concepts that advance the understanding of “what and why to do” and data visualization and presentation
  • “Hands on” use of real data to advance understanding of concepts
  • Case based format to further reinforce the understanding of concepts
  • Capability to complete the concentration in less than a year
  • Cost that is very reasonable and highly competitive
  • A high Return on Investment (ROI), based on industry trends

Program Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

ACBSP Accredited logo

Tiffin University’s School of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP is a leading specialized accreditation body for business education supporting, celebrating and rewarding teaching excellence. They accredit business education programs at the associate, baccalaureate, masters and doctorate degree levels worldwide. Institutions with this accreditation are committed to continuous improvement that ensures their business program will give students the skills employers want. Every quality business program worldwide is accredited.

Data Analytics Concentration 12 hours

  • DAX 511 Database Design and Data Modeling
  • DAX 521 Applied Statistics for Data Analytics
  • DAX 631 Advanced Data Analysis Techniques
  • DAX 641 Data Visualization, Design and Presentation

MBA Core Curriculum 24 hours

  • MGT 515 Managerial Business Foundations**
  • MGT 516 Fundamentals of Quantitative Business**
  • MGT 522 Human Resources
  • MKT 523 Marketing Management
  • ECO 524 Managerial Economics
  • MGT 526 Quantitative Business Analysis and Research
  • FIN 612 Managerial Finance
  • MGT 614 Global & Transnational Management
  • MGT 621 Org Analysis and Design
  • MGT 622 Strategic Management
  • MGT 623 Legal & Ethical Issues in Management
  • MGT 630 Innovative Decision Making

**MBA core courses required of non-business undergraduate majors, international students and special admit applications.

Total MBA 36 hours

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in two terms per semester starting in January, May, August and October

Online - Offered in two terms per semester starting in January, March, May, July, August and October

- Core MBA, Leadership & Change and Data Analytics courses are offered online or on campus; remaining concentration courses are offered exclusively online.

Database Design and Data Modeling (DAX511) - This course will investigate principles and practices of database management and design. Student will compare and contrast relational database design, normalization, SQL queries, reports and other interfaces to database data, and documentation. Examination of public sources of data will lead to the practice of applying data sources in real-world examples. This course will utilize spreadsheet (i.e. Microsoft Excel) and database (i.e. Microsoft Access) technology currently used in organizations by applying functions in key field areas such as pivot tables, charts, queries, reports, macros, data load utilities, records and modules.

Applied Statistics for Data Analytics (DAX521) - This course will explore techniques to analyze data, produce graphical illustrations and draw conclusions using statistical, data analysis and visualization software packages. Focusing on the central tendency, data exploration and analytics, probability distributions and random variables, students will compare and contrast the basics of statistical inference, testing hypothesis and building confidence intervals, correlation and causation, and simple and multiple regression analysis.

Advanced Data Analysis Techniques (DAX631) - This course prepares students for analyzing data using advanced data analysis software and techniques to make decisions on data. Topics include Multivariable Regression, Non-Linear Regression, ANOVA, Cluster and Factor Analysis and Logistics Regression.

Data Visualization, Design and Presentation (DAX641) - This concentration capstone course will synthesize the previous learning outcomes in the Data Analytics Concentration to compose and construct a final project demonstrating application of data presentation and design. The design of the final project will focus on visualizing data analysis in real-world application by combining techniques of data modeling and data analytics; data processing; mapping data attributes to graphical attributes; and, constructing strategic visual encoding based on known properties of visual perception. Additionally, students will justify the effectiveness of visualization designs and critical thinking necessary in design decisions. Students will create their own data visualizations, and learn to use visualization tools and software.

If you want to learn more about our online or on-campus programs for working adults, click here.

Faculty

Perry Haan, D.B.A.
Perry Haan, D.B.A.

Perry Haan, D.B.A.

Haanpc@tiffin.edu
419-618-2867 (mobile) / 419-448-3350 (office)

Professor of Marketing

School of Business
Degrees & Certificates
  • D.B.A., Marketing, University of Sarasota
  • M.B.A., Xavier University
  • B.S., Business Administration, The Ohio State University

Perry Haan, D.B.A.

Dr. Perry Haan has worked as a faculty member and administrator in higher education since 1986. He was won teaching awards at three different institutions of higher learning. He has taught in eight countries outside the U.S. He won the 2016-2017 Tiffin University Scholarship Award. In 2017 he was awarded a Fulbright Scholarship to teach and conduct research in Nepal. In 2010 he was awarded a Fellowship by the International American Association of Financial Management for his teaching and academic work in international markets.

Haan earned his Doctor of Business Administration from the University of Sarasota, Master of Business Administration from Xavier University and Bachelor of Business Administration from The Ohio State University. He has authored or co-authored over ninety peer reviewed articles that have appeared in conference proceedings and journals, including the Journal of Marketing in Higher Education and the International Journal of Sports Marketing & Sponsorship. He co-authored a textbook, Practical Statistics for Business. His research interests include entrepreneurship, international business, ethics, sales and sales management, education marketing, sports marketing, and leadership.

Research Interest

Dr. Haan is a Fulbright Scholar (research conducted in Nepal) He has authored or co-authored over ninety peer reviewed articles and co-authored a textbook, Practical Statistics for Business. His research interests include entrepreneurship, international business, ethics, sales and sales management, education marketing, sports marketing, and leadership.

Perry Haan, D.B.A.
Professor of Marketing
Perry Haan, D.B.A.
Professor of Marketing
Shane Parendo, Ph.D.
Shane Parendo, Ph.D.

Shane Parendo, Ph.D.

Parendos@tiffin.edu
419-448-3377

Assistant Professor of Economics

School of Business
Degrees & Certificates
  • Ph.D., University of California, Santa Barbara
  • M.A., University of California, Santa Barbara
  • B.S., University of Minnesota, Twin Cities M.S., University of California, Santa Barbara

Shane Parendo, Ph.D.

After completing a Master's degree in Physics at the University of California, Santa Barbara, Professor Parendo found his interests lied more in the area of Economics, one of his two minors as an undergraduate. At UCSB, he taught several finance classes as a graduate student while pursuing research in several fields, including Microeconomic Theory, Mathematical Economics and Game Theory.

Prior to joining Tiffn University full time in 2011, Shane was an instructor for both the University of Cincinnati and Oregon State University where he taught Introductory Macroeconomics, Introductory and Intermediate Microeconomics and a graduate class in Industrial Organization. He is a member of the American Economic Association and the Econometric Society.

Shane Parendo, Ph.D.
Assistant Professor of Economics
Shane Parendo, Ph.D.
Assistant Professor of Economics

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    Ygor Bortolato
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