Bachelor of Arts
Strategic & Mass Communication
A PROGRAM THAT SPEAKS TO THOSE WHO ASPIRE TO INFORM AND PERSUADE
Every organization – from multinational companies to local non-profits – needs help in telling their story, so they can inform and persuade their target audiences. Tiffin University’s B.A. Strategic and Mass Communication program offers you a unique opportunity to learn in all areas of applied communication, equipping you with the knowledge and skills for a wide variety of professional positions in the exciting, and essential, communications field.
When responding to a recent National Association of Colleges and Employers Job Outlook Survey, employers identified the ability to communicate with others inside and outside the organization, and the ability to create and/or edit written documents, as among the top ten skills they seek when hiring new college graduates. Tiffin University’s strategic and mass communication program will equip you with the important communication and writing skills today’s employers are seeking.
TU’s strategic and mass communication program is unique in that it provides a broad knowledge of the communication field, along with a wide range of skills, including verbal, nonverbal, digital, written, public, crisis and cultural communication skills. This more comprehensive communication education will open the door to a wide variety of professional positions. Rather than focus on a specific modality of communication, you’ll learn skills that will prepare you to succeed in any area of the field.
The opportunities for a student with a broad-based education are immense. Among the many professions that hire graduates with a communication degree are education, management, training, corporate communication, public relations, personnel, sales, media, advertising, journalism, law, marketing and politics.
Professional Communication Training
- Engage in a broad communication education – covering fields from journalism to public relations to electronic media.
- Be qualified for jobs that develop in your lifetime, because communication skills are the foundation of any 21st-century profession.
- Gain real-world knowledge and practical skills by participating in a professional internship.
- Apply the latest technologies used in today’s communication field.
- Create effective communication strategies to bring people together across cultural contexts.
- Learn a communication approach grounded in ethics through coursework and service learning experiences.
- Understand cultural perspectives so that you can effectively communicate with a wide variety of people.
- Develop life skills – the ability to present persuasive arguments, to encourage and motivate people, to communicate credibly – that can be applied to your professional and your personal life.
Preparing You for the Real World
Led by faculty who brings years of communication experience, the B.A. Strategic and Mass Communication program will enable you to gain your own firsthand experience using communication skills in a wide variety of applications. Hands-on projects are built into the curriculum, requiring you to apply communication techniques to a wide variety of modalities, such as oral speeches and presentations, productions, film, social media, journalism and more.
You’ll approach these projects as a modern communication professional would, by utilizing our dedicated Digital Media Lab, a multimedia production area featuring high-end workstations, state-of-the-art technologies and a video studio to support your communication projects.
You’ll also have the opportunity to gain real-world experience through a required 150-hour internship, working with a professional organization to develop strategies that effectively communicate their mission. Our graduates have interned with news media companies, professional sports teams, Fox Sports, Disney and other leading organizations.
A Practical, Professional Education
As part of a professionally focused strategic and mass communication program, you’ll acquire current, relevant field knowledge as well as core, career-ready skills, including:
- Critical thinking and understanding
- Graphic design skills
- Interpersonal and relationship-building
- Media literacy
- Photo/video expertise
- Social media literacy
- Writing and verbal communication
Active, Experiential Learning
Throughout your program you’ll develop into a communication professional through active hands-on learning experiences. Utilizing communication skills in a wide variety of applications, you’ll gain a competitive edge in applying for any professional position that requires high-level communication abilities.
You’ll engage in classroom projects that focus on using communication skills in a variety of contexts. You’ll work in our dedicated Digital Media Lab to learn state-of-the-art software and develop your social and digital communication skills. You’ll have the opportunity to work with the Tiffin University digital news journal writing news stories. You’ll participate in a 150-hour professional internship. And to further your professional training, you can engage in volunteer hours in non-profit organizations.
Finally, as you complete all these oral, written and digital communication projects, you’ll be able to place them in your digital ePortfolio, which will exhibit to prospective employers the high-level communication knowledge and skills you’ve acquired over the course of your program.
Courses & Format
- ENG152 Technical Writing – 3 hours
- DMD134 Introduction to Digital Innovation – 3 hours
- DMD230 Digital Video I – 3 hours
- COM310 Human, Interpersonal, and Small Group Communication – 3 hours
- COM324 Communicating Across Cultures – 3 hours
- SAS470 Internship or SAS499 Senior Seminar – 3 hours
Total – 18 hours
MAJOR – 3 hours each
- ENG262 Editing
- COM212 Introduction to Public Relations (w)
- COM218 News Writing (w)
- COM241 Introduction to Mass Communication
- COM318 Feature Writing (w)
- COM320 Argument/Persuasion Theory and Practice
- COM329 Writing for Electronic Media (w)
- COM340 Law and Communication
- COM350 Elements of News Production
- COM414 Crisis and Risk Communication
- COM441 Organizational Communication and Conflict Resolutions
- COM450 Critical Analysis of Mass Media
Total = 36 hours
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
Elements of News Production (COM350) – This course introduces students to news production techniques through participation as a staff member of the student newspaper. Students will explore reporting and writing news stories, photojournalism, copy editing, and layout and design of the newspaper in a multimedia format, using print and electronic platforms. Students will have the opportunity to create a portfolio of their work as well as learn transferable skills for a variety of employment settings. In addition, this course gives students the opportunity to learn problem-solving skills individually and in a group setting.
Introduction to Mass Communication (COM241) – A survey course examining the various media (i.e., newspaper, radio, television, film, etc.) comprising the mass media in contemporary American society. Emphasis is given to the history, structure and potential effects of each medium.
Feature Writing (COM318) – This course prepares the student for newspaper features and special articles for general circulation magazines, business, and trade journal sources, materials, markets, and other factors pertinent to nonfiction writing. Students will analyze and write a variety of types of feature stories. This is a writing intensive course.
On Campus – Offered in a 15-week semester format with start dates in January and August
Communication is central to all sectors of government and the economy, making communication graduates high in demand. Graduates in communication earn salaries in the higher range of bachelor degree earners. The 2015 median pay for writers was more than $60,000, editors and public relations specialists more than $56,000 and for technical writers it was more than $70,000. Many communication graduates also pursue careers in law and politics.
- Brand Manager
- Community Relations Coordinator
- Copywriter or Editor
- Corporate Communications Specialist
- Director of Communications
- Director of Social Media
- Editorial Assistant
- Graduate or Law School
- Graphic Designer
- Marketing Consultant
- Marketing Manager
- Media Buyer
- Press Secretary
- Promotional Specialist
- Public Affairs Specialist
- Public Relations Specialist
- Social Media Content Creator
- Social Media Coordinator
WHERE TU GRADS HAVE WORKED
- 3C Media, LLC
- Birchard Public Libraries of Sandusky County
- BMW Group
- Bunim-Murray Productions, LLC
- Cleveland Clinic
- Columbus Blue Jackets
- Community Foundation for Palm Beach & Martin Counties Inc.
- Cox Media Group Ohio
- Lowe’s Companies, Inc.
- Marathon Petroleum Corporation
- Safeguard Properties
- United States Air Force
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155 Miami Street, Tiffin, OH 44883
At a Glance
- Broad-based communication education
- Preparation for wide variety of professional positions
- Builds knowledge and skills employers need
- Ethical, culturally-sensitive approach to communication
“There are opportunities that can help you reach your goals here. Attending Tiffin has allowed for me to grow with my education and understand more of how the world works on a day to day basis.”
Class of 2022
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