Bachelor of Arts

Strategic & Mass Communication

You are always the first to speak your mind, to stand up for what you believe and, always the first to adapt to new technology. Continually evolving, the communication field offers new opportunities for people like you. With grads who have held internships at news organizations, with professional sports teams, Fox Sports and Disney, TU is always looking for innovators like you.

Since technology is changing the way communication professionals work within organizations, students earning a degree in the major will have the tools to work to help design strategic communication plans to effectuate the mission of the organization. Since employment positions are not limited to specific areas of communication, students will be able to fill any open communication position.

Communication: The “People Profession”

If you’re looking for a “people profession,” Tiffin University’s communication major might be the right fit for you. Among the many professions that hire graduates with a communication degree are education, management, training, corporate communication, public relations, personnel, sales, media, advertising, journalism, law, marketing and politics. In fact, employers often identify communication skills as the most important (and yet often missing) in both entry-level and senior members of their organizations. At TU, we know what it takes to provide you with an education for the real world, so you won’t miss a step on your way toward real success.

Browse our programs of study for public relations, journalism or electronic media concentrations. Also, be sure to look at our minors in journalism, public relations and electronic media. Internships make it real, and TU has the real resources to give you real advantages.

Student Opportunities:

TU offers plenty of real opportunities for real engagement in your major. On campus, students work with professors or in internships to further develop their communications skills. TU also has a variety of academic major-oriented clubs, so you can make real connections with your fellow students.

HUMANITIES CORE

ENG152 Technical Writing    3 hours

DMD134 Introduction to Digital Innovation    3 hours

DMD230 Digital Video I    3 hours

COM310 Human, Interpersonal, and Small Group Communication    3 hours

COM324

Communicating Across Cultures    3 hours

SAS470 Internship or SAS499 Senior Seminar    3 hours

Total    18 hours

 

MAJOR

ENG262 Editing    3 hours

COM212 Introduction to Public Relations (w)    3 hours

COM218 News Writing (w)    3 hours

COM241 Introduction to Mass Communication    3 hours

COM318 Feature Writing (w)    3 hours

COM320 Argument/Persuasion Theory and Practice    3 hours

COM329 Writing for Electronic Media (w)    3 hours

COM340 Law and Communication    3 hours

COM350 Elements of News Production    3 hours

COM414 Crisis and Risk Communication    3 hours

COM441 Organizational Communication and Conflict Resolutions    3 hours

COM450 Critical Analysis of Mass Media    3 hours

Total    36 hours

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with start dates of January and August

No concentrations are offered for this program.

Elements of News Production (COM350) - This course introduces students to news production techniques through participation as a staff member of the student newspaper. Students will explore reporting and writing news stories, photojournalism, copy editing, and layout and design of the newspaper in a multimedia format, using print and electronic platforms. Students will have the opportunity to create a portfolio of their work as well as learn transferable skills for a variety of employment settings. In addition, this course gives students the opportunity to learn problem-solving skills individually and in a group setting.

Introduction to Mass Communication (COM241) - A survey course examining the various media (i.e., newspaper, radio, television, film, etc.) comprising the mass media in contemporary American society. Emphasis is given to the history, structure and potential effects of each medium.

Feature Writing (COM318) - This course prepares the student for newspaper features and special articles for general circulation magazines, business, and trade journal sources, materials, markets, and other factors pertinent to nonfiction writing. Students will analyze and write a variety of types of feature stories. This is a writing intensive course.

  • Announcer
  • Copywriter or Editor
  • Director of Communications
  • Director of Social Media
  • Graduate or Law School
  • Journalist
  • Media Buyer
  • Promotional Specialist
  • Public Affairs Specialist
  • Advertiser-Tribune
  • Cleveland Clinic
  • Cox Media Group Ohio
  • Lowe's Companies, Inc.
  • Marathon Petroleum Corporation
  • PNC
  • Safeguard Properties
  • TEKsystems
  • United States Air Force
  • WOIO

Faculty

 Dr. Aaron Burton, Ph.D
 Dr. Aaron Burton, Ph.D

Aaron Burton, Ph.D.

BurtonAV@tiffin.edu
419-448-3015

Associate Professor of Communication

Chair, Humanities Programs

School of Arts & Sciences
Degrees & Certificates
  • B.S., Ohio University
  • M.A., University of Findlay
  • Ph.D., Bowling Green State University

Aaron Burton, Ph.D.

Dr. Aaron Burton, Assistant Professor of Communications, earned a Ph.D. in Communication Studies, Foci: Rhetoric & Religion from Bowling Green State University. He earned a Master of Arts in Education from University of Findlay, a Bachelor of Science in Communication from Ohio University, and an Associate of Arts with concentration in Social Sciences also from Ohio University.

Since coming to Tiffin University he has served on The School of Arts & Sciences Internship Committee and will hold the position of Chair of Humanities Department beginning in the 2014 Academic Year.

Prior to becoming a faculty member at Tiffin University, Dr. Burton taught for nine years in Communications at Bowling Green State University in the Department of Communication and at Owens Community College.  At Bowling Green State University, he was Assistant Basic Course Direction in the School of Communication Studies.

Dr. Burton has written Jesus in the Movies: A Rhetorical Analysis of Selected Films from 1912-2004, Published by Edwin Mellen (2004). He has attended and presented at numerous workshops and national conferences.  He has served for eight years as an editorial board member for the Ohio Communication Journal. He is very active in several professor organizations and is a member of the National Communication Association, Central States Communication Association, Ohio Communication Association, Religious Communication Association, Graduate Communication, and the Midwest Popular Culture Association/American Culture Association.

Aaron Burton, Ph.D.
Associate Professor of Communication
Aaron Burton, Ph.D.
Associate Professor of Communication

Testimonials

  • I knew Tiffin University was the place for me the second I stepped foot on campus. I toured a handful of other universities offering similar programs, but TU was the only school that truly made me feel at home.

    -Caleb Reynolds '15

    TU helped grow my network and give me experience by meeting students from other cultures and countries, and learning from a range of professors. Anyone who wants to feel connected to their fellow students, to their personable professors, and the community
  • Ivan Santiago - Class of 2015
    "I chose TU because of its reputation for excellence, national recognition, many extracurricular opportunities and because it offers in a small, diverse college environment. I have learned the significance of academics, leadership, diversity, communication, and relationships. TU allowed me to get out of my comfort zone in order to lead and inspire. It has prepared me to make wise and imperative decisions that will benefit me in my career and my life.”

    – Ivan Santiago, Class of 2015

    Ivan Santiago - Class of 2015
  • “There is always gonna be a little doubt in any person's mind when it comes to new things. But for me, I think proving people, who said I couldn't do it, wrong is my biggest motivation. There's really nothing that seems impossible to me anymore, the world is constantly changing and I feel like I am much more capable of adapting to those changes now compared to when I was walking on to TU's campus for the first time.”

    Alexandra Tozzie
    Class of 2018
    Louisville, Colorado

    Students in game room
  • "TU wasn’t just the place I went to get my degree. It was the place I grew up and I am forever thankful for my Dragon family. It’s always a great day to be a Dragon.”

    – Allison Marie Staunton, Class of 2016

    "TU wasn’t just the place I went to get my degree. It was the place I grew up and I am forever thankful for my Dragon family. It’s always a great day to be a Dragon.”  – Allison Marie Staunton, Class of 2016
  • Sean M Durocher - Class of 2015
    "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

    Sean M Durocher - Class of 2015

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