Persuasive Writing for Marketing Seminar – Writing Ad Copy

Dr. William Fuller and Dr. Shannon McKeehen

This seminar in three parts intends to introduce students who are interested in entering the business world to ad copy writing concepts, while also familiarizing students who may only have a cursory knowledge to tools that would help them succeed. Students who attend the seminars will need to bring their own writing materials, including a laptop or tablet. 

Certification for Resume

Students may choose which seminar topics pertain to them if they do not wish to attend all Friday sessions. Students who successfully attend and engage in the sessions will receive a module Certification of Completion for each individual seminar module completed from the seminar facilitators. Participants who successfully attend and engage in activities for all three seminars are eligible to receive a Certification of Completion for the entire seminar.

Seminar 1: September 15, 2023, 10:00am – 12:00, pm, Franks 120

• What is ad copy and why is it important.
• Personas, Discourse Communities, and writing for Target Markets

Seminar 2: October 13, 2023, 12:45am – 2:45pm, Franks 120

• Writing for the Web, Social Media, & more
• Messaging with a Purpose
• Messaging Formulas

Seminar 3: November 3, 2023, 10:00am – 12:00pm, Franks 120

• Tips & Tricks and Do’s & Don’ts Workshop

Note: Seminar topics may change due to time constraints.