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jay berschback

Good Morning World

Spring/Summer 2014

Meteorologist Jay Berschback spoke at TU’s February Good Morning World breakfast lecture about his career journey from his home near Detroit, Michigan to 13ABC Action News where he has worked for 15 years. “Like most careers, you start small, you work hard, and work your way up to bigger and better,” he said.

His presentation “Follow Your Dreams” encouraged students to go that extra mile in pursuit of the career they want. He spoke about the benefits of internships and volunteer work in addition to what classwork requires.

It was during his internship as a fill-in meteorologist at WLNS-TV in Lansing, Michigan, that he was challenged to give his first live broadcast.

“They literally said ‘kid, this is your shot.’ and it was not pretty, but I got through it,” he said. “I think sometimes you have to personify the camera.”

His experiences in his internship and his time as a weekend meteorologist for Commercial Weather Services, Inc., in Flint, Michigan exemplify his passion and determination.

“I drove up to Flint, sat in a cold shack putting together forecasts to send to stations every weekend while my friends were out having fun,” Berschback noted.

When he started at the University of Michigan he was undecided about his major, but remembering his childhood interest in weather. Obtaining an A in a weather class cemented that a change was necessary.

He stated, “It was hard because I had to squeeze four years of engineering into two years.”

After he received his bachelor’s degree in atmospheric, oceanic, and space sciences from the University of Michigan’s College of Engineering, Berschback worked as the morning/noon meteorologist at WTWO-TV in Terre Haute, Indiana.

He joined the 13ABC Action News team in 1999. He has been able to help people by forecasting weather, participating in charity fundraisers, and educating the children in schools throughout the area.

“There’s so much impact on schools, commerce, and other things by the weather,” he said. “It’s trying to help the people stay safe. It’s a challenge, but it is fun.”

Berschback explained how meteorologists have to understand the oceans, the atmosphere and many variables to predict the forecast.

His parting advice was for students to be open to change, stay flexible, and do what they love.