- Xin Guo, China
Don’t talk at people. Communicate with them. Not only listen to them, hear what they are saying. Find out what motivates buyer behavior, what creates value and how to create a message that makes your product or service so useful, anyone will pay for it. With classes that focus on marketing communication, retailing management and buyer behavior, our grads have tackled the world in fields like advertising, public relations, brand and product management and eCommerce.
As a marketing major at Tiffin University, you will be in a challenging and exciting field of study that offers excellent future career opportunities. You will learn how to analyze a potential market, segment customers, write marketing plans, develop budgets and analyze data. The marketing program at TU is intentionally designed to be hands-on. Students work on experiential projects, have mandatory internships and collaborate with community businesses each semester. If you are an individual seeking high-level professional growth and success in the business field, join TU Marketing.
What You Can Expect To Achieve With Your Marketing Major
Most TU marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school right after finishing their undergraduate degrees and many more go back to graduate school after gaining some practical experience. Because of TU’s dedication to “making it real,” you’ll have the chance to experience real engagement and real immersion in the field before you graduate, giving you a jump start on your career.
Tiffin University’s American Marketing Association
The TU American Marketing Association connects you to marketers across all specialties to collaborate, network, gain practical experience and empower your career. You will get industry knowledge and insights along with everyday resources that will help you in the classroom and beyond.
TU AMA Collegiate Chapter provides:
- Marketing education
- Career resources, including AMA internship and job board
- Service learning and community experience
- Leadership opportunities through the e-board and committee membership
- Annual marketing case competition
- Regional strategic marketing competitions
- The opportunity to attend the International Collegiate Conference held in New Orleans
Program Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
Tiffin University’s School of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP is a leading specialized accreditation body for business education supporting, celebrating and rewarding teaching excellence. They accredit business education programs at the associate, baccalaureate, masters and doctorate degree levels worldwide. Institutions with this accreditation are committed to continuous improvement that ensures their business program will give students the skills employers want. Every quality business program worldwide is accredited.
Student Opportunities In Business & Related Fields
Below are just a few examples of the variety of opportunities you’ll have as a TU student to make connections outside of the classroom. These clubs and organizations will provide you with real advantages and resources.
Business Club – provides opportunities for students to gain a valuable understanding of the business world. Club activities include bringing in speakers to address the issues of graduate school opportunities, career concerns, etiquette forums that focus on acceptable forms of behavior for the workplace and providing opportunities for valuable experience.
Circle K International (CKI) – a collegiate service organization with a worldwide membership that promotes fellowship, leadership and service.
Delta Mu Delta – a national honor society in business.
Hospitality Club – provides awareness to educate you on the unprecedented growth rate of the hospitality industry, the diverse career opportunities available and the current industry events impacting the global economy. Members attend regional and national hospitality conventions, trade shows and expositions.
Student Government – TU’s Student Government is primarily involved in organizing the campus programming, social activities and serving as the voice and advocate for students concerning campus matters.
Also available to TU students are other clubs, organizations and special interests that include: Campus Activities Board (CAB), The Tystenac (TU’s School Newspaper) and Greek Organizations.
Core Curriculum of the School of Business 18 hours
Marketing Major 30 hours
- ACC228 Managerial Accounting
- MGT301 Organizational Behavior
- MKT252 Buyer Behavior
- MKT253 Marketing Communications
- MKT350 Retailing Management
- MKT354 Personal Selling
- MKT357 Business Marketing
- MKT402 Marketing Research
- MKT404 Global Marketing
- MKT470 Marketing Internship
Total BBA hours 121
This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.
On Campus - Offered in a 15-week semester format with start dates of August and January
Online - Offered in two terms per semester starting in January, March, May, July, August and October
There are no related concentrations available
Buyer Behavior (MKT252) - This course introduces the basic processes of and influences upon decision-making by both individual consumers and organizational buyers, as well as the implications of such information toward the development of marketing strategies.
Marketing Communications (MKT253) - This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.
Retailing Management (MKT350) - This course includes discussions of retailing functions and management of retailing as a system. Emphasis is on understanding the external environment of retailing and on the creation of an appropriate internal environment.
Personal Selling (MKT354) - Personal Selling focuses on customers as individuals rather than target market groups. To do this, the student salesperson will learn to tailor sales call approaches and presentations, negotiation strategies, and service provisions to a specific person and organization. Given the independent nature of professional sales positions, the course also examines motivation, time management, and ethical issues.
Global Marketing (MKT404) - This course examines the increasingly global nature of marketing management and addresses the issues involved when organizations expand into the arena of international competition. Particular attention is paid to the differences between cultures and the importance of sensitivity to them.
- Advertising and Public Relations
- Brand and Product Management
- Graduate School
- Marketing Communications Manager
- Marketing Director
- Marketing Research
- Media Buyer
- Press Secretary
- Professional Sales Management
- Atlas Sales
- Holiday Inn
- Marathon Petroleum Corporation