The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and on the effective use of the marketing mix.
What You Can Expect To Achieve With Your Marketing Major
Most TU marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school right after finishing their undergraduate degrees and many more go back to graduate school after gaining some practical experience. Because of TU’s dedication to “making it real,” you’ll have the chance to experience real engagement and real immersion in the field before you graduate, giving you a jump start on your career.
BBA to MBA Program
TU offers MBA classes that count as dual credit towards both your undergraduate business degree and a master of business degree. Undergraduate business students, who have a GPA of 3.0 or higher, will have the opportunity during their senior year to take up to four graduate courses. This opportunity allows students to finish their graduate degree program faster and will save them money in the long run. After completing these classes, and upon your undergraduate graduation, you will be able to complete your MBA in less than a year (only 45 weeks). At that time, you will also qualify for the alumni tuition discount.
Tiffin University’s American Marketing Association
The TU American Marketing Association connects you to marketers across all specialties to collaborate, network, gain practical experience and empower your career. You will get industry knowledge and insights along with everyday resources that will help you in the classroom and beyond.
TU AMA Collegiate Chapter provides:
- Marketing education
- Career resources, including AMA internship and job board
- Service learning and community experience
- Leadership opportunities through the e-board and committee membership
- Annual marketing case competition
- Regional strategic marketing competitions
- The opportunity to attend the International Collegiate Conference held in New Orleans
Program Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
Tiffin University’s School of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP is a leading specialized accreditation body for business education supporting, celebrating and rewarding teaching excellence. They accredit business education programs at the associate, baccalaureate, masters and doctorate degree levels worldwide. Institutions with this accreditation are committed to continuous improvement that ensures their business program will give students the skills employers want. Every quality business program worldwide is accredited.
Student Opportunities In Business & Related Fields
Below are just a few examples of the variety of opportunities you’ll have as a TU student to make connections outside of the classroom. These clubs and organizations will provide you with real advantages and resources.
Business Club – provides opportunities for students to gain a valuable understanding of the business world. Club activities include bringing in speakers to address the issues of graduate school opportunities, career concerns, etiquette forums that focus on acceptable forms of behavior for the workplace and providing opportunities for valuable experience.
Circle K International (CKI) – a collegiate service organization with a worldwide membership that promotes fellowship, leadership and service.
Delta Mu Delta – a national honor society in business.
Hospitality Club – provides awareness to educate you on the unprecedented growth rate of the hospitality industry, the diverse career opportunities available and the current industry events impacting the global economy. Members attend regional and national hospitality conventions, trade shows and expositions.
Student Government – TU’s Student Government is primarily involved in organizing the campus programming, social activities and serving as the voice and advocate for students concerning campus matters.
Also available to TU students are other clubs, organizations and special interests that include: Campus Activities Board (CAB), The Tystenac (TU’s School Newspaper) and Greek Organizations.