Bachelor of Business Administration

Marketing

Don’t talk at people. Communicate with them. Not only listen to them, hear what they are saying. Find out what motivates buyer behavior, what creates value and how to create a message that makes your product or service so useful, anyone will pay for it. With classes that focus on marketing communication, retailing management and buyer behavior, our grads have tackled the world in fields like advertising, public relations, brand and product management and eCommerce.

The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and on the effective use of the marketing mix.

What You Can Expect To Achieve With Your Marketing Major

Most TU marketing graduates go to work in marketing or a related field after completing their degrees. Some go to graduate school right after finishing their undergraduate degrees and many more go back to graduate school after gaining some practical experience. Because of TU’s dedication to “making it real,” you’ll have the chance to experience real engagement and real immersion in the field before you graduate, giving you a jump start on your career.

BBA to MBA Program

TU offers MBA classes that count as dual credit towards both your undergraduate business degree and a master of business degree. Undergraduate business students, who have a GPA of 3.0 or higher, will have the opportunity during their senior year to take up to four graduate courses. This opportunity allows students to finish their graduate degree program faster and will save them money in the long run. After completing these classes, and upon your undergraduate graduation, you will be able to complete your MBA in less than a year (only 45 weeks). At that time, you will also qualify for the alumni tuition discount.

Tiffin University’s American Marketing Association

The TU American Marketing Association connects you to marketers across all specialties to collaborate, network, gain practical experience and empower your career. You will get industry knowledge and insights along with everyday resources that will help you in the classroom and beyond.

TU AMA Collegiate Chapter provides:

  • Marketing education
  • Networking
  • Career resources, including AMA internship and job board
  • Service learning and community experience
  • Leadership opportunities through the e-board and committee membership
  • Annual marketing case competition
  • Regional strategic marketing competitions
  • The opportunity to attend the International Collegiate Conference held in New Orleans

Program Accredited by Accreditation Council for Business Schools and Programs (ACBSP)

ACBSP Accredited logo

Tiffin University’s School of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The ACBSP is a leading specialized accreditation body for business education supporting, celebrating and rewarding teaching excellence. They accredit business education programs at the associate, baccalaureate, masters and doctorate degree levels worldwide. Institutions with this accreditation are committed to continuous improvement that ensures their business program will give students the skills employers want. Every quality business program worldwide is accredited.

Student Opportunities In Business & Related Fields

Below are just a few examples of the variety of opportunities you’ll have as a TU student to make connections outside of the classroom. These clubs and organizations will provide you with real advantages and resources.

Business Club – provides opportunities for students to gain a valuable understanding of the business world. Club activities include bringing in speakers to address the issues of graduate school opportunities, career concerns, etiquette forums that focus on acceptable forms of behavior for the workplace and providing opportunities for valuable experience.

Circle K International (CKI) – a collegiate service organization with a worldwide membership that promotes fellowship, leadership and service.

Delta Mu Delta – a national honor society in business.

Hospitality Club – provides awareness to educate you on the unprecedented growth rate of the hospitality industry, the diverse career opportunities available and the current industry events impacting the global economy. Members attend regional and national hospitality conventions, trade shows and expositions.

Student Government – TU’s Student Government is primarily involved in organizing the campus programming, social activities and serving as the voice and advocate for students concerning campus matters.

Also available to TU students are other clubs, organizations and special interests that include: Campus Activities Board (CAB), The Tystenac (TU’s School Newspaper) and Greek Organizations.

Marketing Major 

ACC228 Managerial Accounting ..................................................................................................................................................................3 hours

MGT301 Organizational Behavior ...............................................................................................................................................................3 hours

MKT252 Buyer Behavior .................................................................................................................................................................................3 hours

MKT253 Marketing Communications .......................................................................................................................................................3 hours

MKT350 Retailing Management...................................................................................................................................................................3 hours

MKT354 Personal Selling.................................................................................................................................................................................3 hours

MKT357 Business Marketing ........................................................................................................................................................................3 hours

MKT370 Digital Marketing..............................................................................................................................................................................3 hours

MKT402 Marketing Research (w) ...............................................................................................................................................................3 hours

MKT404 Global Marketing ............................................................................................................................................................................3 hours 

Total ......................................................................................................................................................................... 30 hours

Total BBA hours 121

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with start dates of August and January

Online - Offered in two terms per semester starting in January, March, May, July, August and October

There are no related concentrations available

Buyer Behavior (MKT252) - This course introduces the basic processes of and influences upon decision-making by both individual consumers and organizational buyers, as well as the implications of such information toward the development of marketing strategies.

Marketing Communications (MKT253) - This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions.

Retailing Management (MKT350) - This course includes discussions of retailing functions and management of retailing as a system. Emphasis is on understanding the external environment of retailing and on the creation of an appropriate internal environment.

Personal Selling (MKT354) - Personal Selling focuses on customers as individuals rather than target market groups. To do this, the student salesperson will learn to tailor sales call approaches and presentations, negotiation strategies, and service provisions to a specific person and organization. Given the independent nature of professional sales positions, the course also examines motivation, time management, and ethical issues.

Global Marketing (MKT404) - This course examines the increasingly global nature of marketing management and addresses the issues involved when organizations expand into the arena of international competition. Particular attention is paid to the differences between cultures and the importance of sensitivity to them.

  • Advertising and Public Relations
  • Brand and Product Management
  • e-Commerce
  • Graduate School
  • Marketing Communications Manager
  • Marketing Director
  • Marketing Research
  • Media Buyer
  • Press Secretary
  • Professional Sales Management
  • Atlas Sales
  • Holiday Inn
  • JHI
  • L-Brands
  • Marathon Petroleum Corporation

If you want to learn more about our online or on-campus programs for working adults, click here.

Faculty

Perry Haan, D.B.A.
Perry Haan, D.B.A.

Perry Haan, D.B.A.

Haanpc@tiffin.edu
419-618-2867 (mobile) / 419-448-3350 (office)

Professor of Marketing

School of Business
Degrees & Certificates
  • D.B.A., Marketing, University of Sarasota
  • M.B.A., Xavier University
  • B.S., Business Administration, The Ohio State University

Perry Haan, D.B.A.

Dr. Perry Haan has worked as a faculty member and administrator in higher education since 1986. He was won teaching awards at three different institutions of higher learning. He has taught in eight countries outside the U.S. He won the 2016-2017 Tiffin University Scholarship Award. In 2017 he was awarded a Fulbright Scholarship to teach and conduct research in Nepal. In 2010 he was awarded a Fellowship by the International American Association of Financial Management for his teaching and academic work in international markets.

Haan earned his Doctor of Business Administration from the University of Sarasota, Master of Business Administration from Xavier University and Bachelor of Business Administration from The Ohio State University. He has authored or co-authored over ninety peer reviewed articles that have appeared in conference proceedings and journals, including the Journal of Marketing in Higher Education and the International Journal of Sports Marketing & Sponsorship. He co-authored a textbook, Practical Statistics for Business. His research interests include entrepreneurship, international business, ethics, sales and sales management, education marketing, sports marketing, and leadership.

Research Interest

Dr. Haan is a Fulbright Scholar (research conducted in Nepal) He has authored or co-authored over ninety peer reviewed articles and co-authored a textbook, Practical Statistics for Business. His research interests include entrepreneurship, international business, ethics, sales and sales management, education marketing, sports marketing, and leadership.

Perry Haan, D.B.A.
Professor of Marketing
Perry Haan, D.B.A.
Professor of Marketing
 Kellie C. McGilvray, Ph.D.
 Kellie C. McGilvray, Ph.D.

Kellie C. McGilvray, Ph.D.

Mcgilvraykc@tiffin.edu
419-448-3440

Associate Professor of Marketing

Assistant Dean for the School of Business School

School of Business
Degrees & Certificates
  • Ph.D., University of Toledo
  • M.B.A., Tiffin University
  • B.B.A., Tiffin University

Kellie C. McGilvray, Ph.D.

Alumni, Dr. McGilvray started with Tiffin University as a part-time adjunct professor in 2003. Her full-time position started in the Fall of 2007.

During her part-time position with Tiffin University, Dr. McGilvray was the Marketing Director for a university-associated Credit Union in Toledo Ohio, where she worked for more than five years. Prior to that position she was the Marketing Manager for an Oracle software satellite office.  She is the Men’s Basketball faculty sport representative, Student Adviser and Special Housing Adviser.  She has taught Introduction to Marketing, Business-to-Business Marketing, Retail Management, Small Business Management, Marketing Communications, Marketing Management, Personal Selling, Buyer Behavior and Freshman Seminar. She is an active board member for the University of Toledo Federal Credit Union and a member of The Advertising Club of Toledo, American Marketing Association and American Advertising Federation. Kellie’s research interests are in higher education marketing, online learning, online satisfaction and student-centered teaching. Kellie, her Husband, Brandon, and two daughters Carlie and Braelie reside in Toledo, Ohio.

Kellie C. McGilvray, PhD, is an Assistant Professor of Marketing at Tiffin University with teaching concentrations in Marketing Management, Communications and Personal Selling. She has taught for over 10 years in both the undergraduate and graduate programs and both online and seated classes. Kellie’s research interests are in higher education marketing, online learning, online satisfaction and student-centered teaching.  At Tiffin University, Kellie serves as the Internship director for the school of business, advisor for the Business Club, Retention Committee, Scholarship Committee and the American Marketing Association Club.  Kellie also completed ACBSP peer review evaluator training.

Kellie C. McGilvray, Ph...
Associate Professor of Marketing
Kellie C. McGilvray, Ph.D.
Associate Professor of Marketing

Testimonials

  • I knew Tiffin University was the place for me the second I stepped foot on campus. I toured a handful of other universities offering similar programs, but TU was the only school that truly made me feel at home.

    -Caleb Reynolds '15

    TU helped grow my network and give me experience by meeting students from other cultures and countries, and learning from a range of professors. Anyone who wants to feel connected to their fellow students, to their personable professors, and the community
  • Sean M Durocher - Class of 2015
    "Tiffin University was my top choice when searching for colleges. I knew with nationally recognized Criminal Justice Programs, I would receive the best education for my future career goals. Because my undergraduate experience was so positive and rewarding, I have pursued my Master’s Degree in Criminal Justice at TU working as a graduate assistant for First-Year Programs. As a GA, I have been able to give back to an institution that has given so much to me and my fellow classmates. Go Dragons!”

    – Sean M. Durocher, Class of 2015

    Sean M Durocher - Class of 2015
  • "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed if I did not take risks."

    – Emily Miller

    "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed
  • "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and classmates."

    - Hasan Abdul Elah, UAE

    "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and
  • "I chose Tiffin University because I heard so many great things about it from other students. Now that I am here, I am very happy. TU has numerous resources on campus, such as the Pfeiffer Library and Student Success Center. These places offer assistance for all of my academic needs."

         - Ali Alshehri, Saudi Arabia

    TU helped grow my network and give me experience by meeting students from other cultures and countries, and learning from a range of professors. Anyone who wants to feel connected to their fellow students, to their personable professors, and the community

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