From online ads to social media reels, digital media is a part of everyday life. The demand for people who know how to create engaging content, tell compelling stories and use digital tools to connect with audiences continues to grow. For students interested in media, design, communication and content creation, a Bachelor of Arts in Digital Media can open the door to a wide range of digital media careers.
Digital media professionals work in industries like advertising, entertainment, marketing, public relations and online media. The field combines creativity with technology, offering both flexibility and opportunity. With the right education, graduates can build meaningful careers doing work that informs, entertains and connects.
What Is a Digital Media Degree?
A digital media degree prepares students to work in modern communication fields by blending creative thinking with hands-on technical skills. It covers how to plan, produce and share content across platforms like video, web, print and social media. Coursework often includes design, writing, video editing, branding, marketing and media production.
At Tiffin University, the Bachelor of Arts in Digital Media is designed to help students become creative professionals who understand how to communicate in a digital-first world. Students also have the option to build their own professional focus by choosing from advanced tracks like video production, photography, digital storytelling, web design, audio production or sports media. These tracks let students tailor the program to fit their career goals.
Hands-on learning is a major part of the TU experience, and students work on real projects through campus media teams. They also complete internships where they apply their classroom skills in professional settings. By graduation, students have developed a strong portfolio, gained real-world experience and explored a variety of career paths in digital communication and content creation.
What Can You Do With a Digital Media Degree?
A digital media degree prepares graduates for careers in a range of industries that rely on creative content and digital communication. These industries are always evolving and often overlap, giving professionals many paths to explore.
Advertising and Marketing
Companies of all sizes need content to promote their products and services. Digital media professionals work on ad campaigns, create branded visuals, write marketing copy and produce digital ads for platforms like YouTube, Instagram or Google.
Entertainment and Media
The entertainment industry relies heavily on video, sound and design. Graduates may work in film, television, gaming, music or streaming services, handling editing, production or creative direction.
Public Relations and Communication
Organizations need strong communication strategies to manage their public image. In this field, PR and communications professionals write press releases, create social content, run campaigns and manage brand storytelling.
Web and E-Commerce
Web-based companies and online retailers need experts in visual design, digital content and online customer engagement. Digital media specialists may work on website content, email campaigns or digital user experiences that help drive sales.
Education and Instructional Design
As education becomes more digital, there is a growing need for designers who can create learning materials like online courses, videos, presentations and interactive media. Many digital media graduates go on to work in educational media and corporate training.
Sports and Live Events
Sports organizations and entertainment venues need content for fans, sponsors and media. From highlight reels to livestreams and social media coverage, digital media professionals help tell the story of the game.
Careers in Digital Media
A digital media degree can lead to many different types of jobs, depending on a student’s interests and focus. Some roles are creative, others are strategic or technical, and many involve a mix of skills. Below are a few common careers for digital media graduates.
Digital Media Producer
Digital media producers plan and manage the creation of content across platforms like video, websites and social media. They coordinate teams, develop content strategies and oversee production timelines to bring creative ideas to life.
Film and Video Editor
Film and video editors take raw footage and turn it into finished content. They select shots, add sound and graphics and shape the final product for use in social media, commercials, video platforms or broadcast media.
Social Media Manager
Social media managers create and manage content on platforms like Instagram, TikTok and Facebook. They schedule posts, track performance, engage with followers and help shape the online voice of a brand or organization.
Advertising Managers
Advertising, Promotions, and Marketing Managers develop ideas and visuals for marketing campaigns. They develop marketing plans, plan promotional campaigns, evaluate advertising strategies, and execute multi-channel campaigns. They work with copywriters and designers to produce ads, videos and digital content that promote products and connect with audiences.
Electronic Commerce Specialist
E-commerce specialists manage online stores and product listings. They focus on the customer experience, product presentation, digital marketing and sales analytics to increase engagement and conversions.
Public Relations Specialist
Public relations specialists manage how organizations are seen by the public. They write press releases, communicate with media, plan events and help build a positive reputation through digital and traditional channels.
Multimedia Artist
Multimedia artists use digital tools to design graphics, motion visuals and animations. They may work on video games, films, advertisements or websites, combining art and technology to tell visual stories.
Audio and Video Technician
Audio and video technicians operate the equipment used to record and stream content. They work behind the scenes to make sure lighting, sound and visuals are high quality for live events, recordings or digital broadcasts.
Earn Your Bachelor’s in Digital Media from TU
A career in digital media begins with the right foundation. At Tiffin University, the Bachelor of Arts in Digital Media offers hands-on learning, personalized support and real-world experience that prepares students for success in a fast-moving field. With opportunities to specialize in areas like video production, social media, branding or design, students graduate with the skills and confidence to lead in creative industries.