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bonnie tiell

Dr. Bonnie Tiell Addresses Global Audiences with Workshop, Conference Presentation and Publication

In April, 2022, Tiffin University’s (TU’s) Dr. Bonnie Tiell, Professor of Sports Management presented a professional development workshop for those enrolled in the Football Business Academy (FBA) in Geneva, Switzerland. The FBA is a prestigious business-educational institution geared toward those entering or seeking to advance in the football (soccer) industry. This year’s participating class included 24 students from around the world. Dr. Tiell will soon join the FBA staff as a permanent guest lecturer, while continuing to teach at TU.

“It was my honor to accept their very kind employment offer,” said Dr. Tiell. “I have the utmost respect for the quality of services the FBA has developed a reputation for providing, and will do my best to live up to this legacy as a new member of their team.”

Also in April, Dr. Tiell presented her research paper entitled, “Global Outlook of 21st Century Female Senior Sports Administrators” at the annual State of Women conference, hosted by Russell Sage College in Troy, New York. The conference was organized in tandem with the Institute for Women’s Policy Research, headquartered in Washington, D.C. and sponsored by the European Commission, ERASMUS+ Program. The event addresses the issue of gender equality across ten fields in the United States and Europe.

“It was my pleasure to present my findings for this distinguished group of attendees,” said Dr. Tiell. “Moreover, it was an honor to participate in the three-year study on gender disparity that led up to the conference. Seeing the culmination of our hard work is sure to be a deeply rewarding experience.”

Lastly, Dr. Tiell joined former TU professor Dr. Danielle Foster to co-author a book chapter appearing in “Sport Marketing in a Global Environment: Strategic Perspectives,” published in April, 2022 by Routledge. Tiell and Foster interviewed executives from teams located in three of the top ten minor league sports markets in America to prepare the chapter titled, “Analyzing minor league sport markets in the United States: Proposing a marketing model.”

For more information on TU’s Sports Management programs, visit