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Local Business Benefit From TU Marketing Class

Summer 2018

Tiffin University’s marketing classes continue their tradition of creating marketing or advertising campaigns for local businesses. Dr. Kellie McGilvray’s (School of Business) goal has been to build relationships with the Tiffin community. As a result, students are offered internships that could even lead to full-time positions.

Dr. McGilvray contacts the Seneca Industrial & Economic Development Corp. (SIEDC) to scope out businesses looking for marketing assistance. This year, 17 businesses were interested, but only nine were selected.

Students are divided into groups and given a business. Throughout the process, students communicate and create an authentic/printed campaign to present to the businesses. Typically, the campaigns focus on the company’s logo, website or social media.

This project started three years ago. “Tiffin’s downtown Business Enhancement Committee wanted to assist businesses,” said Amy Reinhart, Downtown Main Street Manager from SIEDC. “We contacted TU and they liked the idea of connecting students and community businesses.”

“This has been a great opportunity to assist downtown businesses as students have the chance to get real-world experience,” said Reinhart. “With the overwhelming response from the businesses, I would say they are getting value out of this opportunity. I also hope that it gives the students an opportunity to understand our community a little better while familiarizing them with the downtown.”