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happy students with TU logo

Tiffin University Announces New Branding Era

The Tiffin University brand is important. It says a lot about who we are and how we approach all that we do – those things that are uniquely us.

For the past year, Tiffin University and our partners, Ratchet Strategy + Communication, LLC and Slagle Design, LLC, have taken great care to reimagine and evolve the TU brand, articulate it and map it out so that we can convey our message with courage, compassion and confidence. Our new brand expresses exactly what TU is all about. What we do. And what we want to be. It is for you and it is about you.

We have engaged the voices of students, alumni, donors, staff, faculty members and university leadership to inform the direction and infuse the narrative – for it is the people at and of Tiffin University who know it best. We have spent an extraordinary amount of time listening, asking questions and listening some more. Only then, can we begin to develop a sense of story, identity and brand that is authentic and undeniably TU.

Please go to for a sneak peek and complete explanation of the new branding, through video, photos and stories.

We hope you love it as much as we do.