Bachelor of Business Administration

Sports Management with a Concentration in Esports Management

Esports, a global entertainment industry of competitive video gaming, has taken the world by storm. While esports may have once stood for a subset of sports culture, it has grown into a full industry in its own right. The industry is expanding and TU’s esports concentration is aimed to provide students an opportunity to be part of that booming industry.

TU’s esports management concentration deliberately focuses on providing students with a broad base of experience, real-world skills, and knowledge to manage teams, tournaments and gaming conventions. Students will explore the culture, history, and emergence of competitive video game play. Classes will focus on central concepts in competitive video game play and identify the major developments in the business and media surrounding esports. Students will learn the complexities involved in understanding the dynamics of the esports industry and all of its stakeholders, from gamers to billion-dollar media companies. Students will also learn to navigate the structure of esports leagues, teams, players, gaming publishers, tournament operators, media and affiliate organizations. Relevant projects, market analysis and critical thinking will be utilized to understand management approaches that have succeeded and failed with recent esports ventures.


The esports industry continues to grow. Hitmaker, the largest esports and gaming jobs platform in the world, reported that the industry had grown 185.74 percent between the first six months of 2018 and first six months of 2019. Then, noted an 87% increase for all of 2019. In April 2019, Hitmaker published 5,373 jobs available in the industry, most in the United States and England. The number of esports positions on the job-market platform Indeed rose 43% in the first three months of 2020.

Core Curriculum of the School of Business 18 hours
 

Sports Management Core 15 hours

  • SMG160 Introduction to Sports Management 
  • LAW260 Legal Issues in Sports 
  • SMG360 Business of Sports 
  • SMG370 Sport Management Professional Development 
  • SMG405 Sports Analytics 
  • SMG450 Sport Revenue Generation & Sponsorship

Esports Concentration at TU

  •  CUL 132 Emergence of esports
  •  CUL 342 History and culture of digital gaming

Esports Concentration with the RIZE Consortium

  •  ESM I Introduction to Esports Management
  •  ESM II Convention, Event and Trade Show Planning 

 

This is a sample course sequence to illustrate course offerings for this major. Consult the official Academic Bulletin for detailed registration and advising information.

On Campus - Offered in a 15-week semester format with a start date of January and August

All Sports Management offered

Emergence of Esports (CUL 132) - This course will introduce students to the cultural and social world of eSports and will encompass the past, present, and future of competitive video gaming. Throughout the course students will read and discuss a substantial number of scholarly texts, applying the theories and thoughts from these sources in the criticism and analysis of video games. Students will critically examine what is a sport, and how esports compares to traditional sports. Students will participate in the debate on topics of current concern but will also look back on how esports came to be.

History and culture of digital gaming (CUL 342) - This course will focus on the history and nature of video games in society. Videogames are having a cultural impact far beyond their role as an economic commodity; they are also changing the way we tell stories, the way we interact with one another, and the ways in which we understand the world. In this class, we will explore the above-mentioned dynamics, as well as the history of games and how games transformed into digital play. Additionally, we spend a significant amount of time playing and watching others play video games. This provides us an opportunity to put our theoretical understanding of the subject in perspective, as well as give us a sense of what makes both classic and contemporary games compelling from a user’s vantage point. The course finishes with an examination of what it takes to produce a video game in order to provide students with the opportunity to take the initial steps to designing a game of their own.

Introduction to Esports Management (ESM 1) - This course starts with an introduction to the history of competitive gaming and continues with an exploration of its emerging ecosystem. Students will learn the complexities involved in understanding the dynamics of the esports industry and all of its stakeholders from gamers to billion-dollar media companies. Students will learn to navigate the structure of esports leagues, teams, players, gaming publishers, tournament operators, media and affiliate organizations. Relevant projects, market analysis and critical thinking will be utilized to understand management approaches that have succeeded and failed with recent esports ventures.

  • Retail distributor
  • Event producer
  • Brand manager
  • Competition organizer
  • Marketing strategist
  • Esports coach
  • Cooper Tire
  • First Energy
  • Marathon
  • Webster 
  • Local school districts

 

Faculty

Owen Fritz
Owen Fritz

Owen Fritz

fritzol@tiffin.edu
419-448-3384

Assistant Professor of Computer Science

School of Business
Degrees & Certificates
  • Ph.D. Candidate, Northcentral University
  • M.B.A., Tiffin University
  • B.B.A., Tiffin University
  • A.A.B., Terra State Community College
  • CFOT, Certified Fiber Optics Technician
  • MOS, Microsoft Office Specialist

Owen Fritz

Professor Owen Fritz began with Tiffin University in the fall of 2015 as an affiliate professor for the School of Business in the areas of Computer Information Systems and Economics. In the spring of 2018, he became a full-time faculty member within the Computer Information Systems program. In 2019, Owen is proud to have worked alongside Dr. George Miller in bringing revamping the Computer Information Systems program into the new Computer Science Program offering a B.S. in Computer Science.

Owen’s research interests include Big Data, Internet of Things (IoT) & Generation Z, Technological Social Responsibility, and Office Applications in the Workplace.

Before academia, Owen has worked a variety of different jobs that have allowed him to develop a wealth of knowledge to pass on to students entering the field. Professor Fritz is a graduate of Tiffin University and is proud to be a #dragonforlife! Outside of the University, he has many different passions and interests that keep him involved in the community. One passion is weather, and Owen is responsible for the Sandusky County Skywarn (Storm Spotters) program that falls under the Sandusky County Emergency Management Agency. Also, he is an Asst. Emergency Coordinator for the Sandusky County Amateur Radio Emergency Service program that is back up communications when disasters should occur. Owen also is an avid fan of basketball as he can see him at most Dragon home games working scoring at the table as well as he is active with many activities around campus including serving as a Faculty Advisor for the ACM (Association of Computing Machinery) Student Chapter.

 

Professional Memberships

  • ACM (Association of Computing Machinery)
  • ARRL (Amateur Radio Relay League)
  • CCSC (Consortium for Computing Sciences in Colleges)
  • NCHE (National Council for Higher Education)
  • SIGCSE (ACM Special Interest Group of Computer Science Education)

Owen Fritz
Assistant Professor of Computer Science
Owen Fritz
Assistant Professor of Computer Science
Rick Goeb
Rick Goeb

Rick A. Goeb, Ph.D.

goebra@tiffin.edu
419-448-3449

Associate Professor of Sports Management

School of Business
Degrees & Certificates
  • B.S., North Dakota State University
  • M.A., University of Northern Colorado
  • Ph.D., University of North Dakota

Rick A. Goeb, Ph.D.

Before joining Tiffin University in 2017, Professor Goeb taught Sports Management at the University of Northwestern Ohio including sport marketing classes and co-lead the American Marketing Association to a first place finish in the Nation at the 2017 AMA National Conference for the Top Small Chapter in the United States.

For 12 years, Dr. Goeb served as Director of Athletics at Bemidji State University where he successfully fundraised for a 65 million dollar facility that is home to the BSU men’s and women’s NCAA Division I hockey teams. He demonstrated specialized skills in selling priority seating, club seating and suites raising revenues over 700% in one year. Under his leadership, the hockey team appeared in the 2009 Frozen Four and football, basketball and track won conference championships.

Dr. Goeb is a former NCAA National Champion wrestler and is in the North Dakota State University Hall of Fame. He was a head college wrestling coach at St. Cloud State in Minnesota. Other top accomplishments include receiving the Herb Brooks Outstanding Service Award where he has served on many active committees. One of his teaching passions is to connect students to the community to participate in event management and marketing opportunities that benefit both the Tiffin community and the student.

Dr. Goeb loves to spend time with his wife Carol and his children Amber, Anna, and Jordan. Studying all facets of sport continues to be a life-long adventure and passion.

Rick A. Goeb, Ph.D.
Associate Professor of Sports Management
Rick A. Goeb, Ph.D.
Associate Professor of Sports Management
George Miller
George Miller

George Miller, D.B.A.

millergeo@tiffin.edu
419-448-5857

Associate Professor of Computer Science

School of Business
Degrees & Certificates
  • B.B.A., Tiffin University
  • M.B.A., University of Findlay
  • M.S., South University
  • D.B.A., Argosy University

George Miller, D.B.A.

Dr. George Miller, an undergraduate alumni, is an Assistant Professor of Computer Information Systems at Tiffin University. He started with Tiffin University as an adjunct instructor in 2012 and went full time in the fall of 2016.

Previous to his time at Tiffin University, Dr. Miller, worked as a full-time instructor, starting in 2005, at a small college in Findlay, Ohio. The duties included instructing business and technology courses and serving as the Director of Technology (DOT), overseeing their student local area network (LAN) and a liaison for the wide area network (WAN), between corporate and the local Findlay college. Prior to his time in education, Dr. Miller spent 28 years in manufacturing. He also served as a board member for the Stansanco Tiffin Works Credit Union, an auditor for the same credit union and prepares tax returns for the past 34 years.

George has lived in Tiffin his whole life and has been married to his wife Sharon for 30 years. Sharon is an adjunct instructor for accounting in the Tiffin University MBA program. The Miller’s like to travel and have spent time in all 50 states.

George Miller, D.B.A.
Associate Professor of Computer Science
George Miller, D.B.A.
Associate Professor of Computer Science
Bonnie S. Tiell
Bonnie S. Tiell

Bonnie S. Tiell, D.S.M.

Btiell@tiffin.edu
419-448-3261

Professor of Management

School of Business
Degrees & Certificates
  • D.S.M., United States Sports Academy – Sports Management and Human Resource Management
  • M.A., University of North Carolina at Chapel Hill – Sports Administration
  • B.S., Troy University – Physical Education N-12

Bonnie S. Tiell, D.S.M.

Bonnie Tiell, who earned her Doctor of Education degree in sports management from the United States Sports Academy (USSA), is a professor of sport management at Tiffin University. She has been widely recognized for her contributions to intercollegiate athletic administration and global sports governance. Tiell is the founder and co-director of the Olympic Academic Experience (OAE), a program through Tiffin University that offers students from around the world the opportunity for on-site study of the organization, supervision, and management of international sport venues and elite competition in an Olympic host city. She is also co-founder of a humanitarian program for underprivileged youth in Olympic host cities with two-time Olympian, Dr. Francis Dove-Edwin, who serves as co-director.

Tiell received Tiffin University’s Provost award in 2017, the highest recognition for faculty at the institution. In 2016, she was recognized as Woman of the Year in Sports by the Cleveland Chapter of Women in Sports and Events (WISE). In the same year, it was the second time she was the recipient of the Region 4 Excellence in Teaching Award from the Accreditation Council of Business Schools and Programs (ACBSP). Tiell also received the Donahue Service Award in 2013 from NCAA II Great Lakes Intercollegiate Athletics Conference.

In 2014, Tiell was named USSA Alumnus of the Year.  She currently serves as a member of the Academy’s National Faculty, a prestigious group of educators who teach international sport administration and coaching programs abroad. In 2017, Tiell participated in the Academy’s program to teach sports management to students from the Sports Authority of Thailand in Bangkok. She taught the Academy’s International Certification in Sports Management program, which prepares participants for leadership roles in sport. In 2018, she is administering a similar program for the Federation of Disabled Sports in the Kingdom of Bahrain.

Tiell is also co-founder of the Women’s Leadership Symposium, a program partially financed and now administrated by the National Collegiate Athletic Association (NCAA) and Women Leaders in College Sports. The three-day program facilitates the entry, retention, and advancement of females in intercollegiate athletics.

A published scholar of almost 100 articles and manuscripts, Tiell authored a textbook for Jones & Bartlett on “Human Resources in Sports: A Managerial Approach” in 2017. The book features best practices, case studies, global spotlights and industry voices from respected executives from every facet of the sports industry. Tiell has traveled across five continents speaking and delivering sport education programs.

Tiell is spearheading a “Salute to Olympians” week in Tiffin, Ohio in 2018 which will feature a slate of activities involving Olympic athletes and coaches from multiple countries. She led a group of 17 students and scholars in the 4th Olympic Academic Experience during the Rio 2016 Olympic Games in Brazil highlighted by programs at the Olympic Reunion Center, the Brazilian Sailing Federation Headquarters, and at the 8th International Sport Business Symposium which featured executives from the IOC and local organizing committees. The Salute to Olympians Week will coincide with the opening of registration for participating in the 2020 Tokyo Olympic Academic Experience.

In her faculty role at Tiffin University, Tiell served as the NCAA Faculty Athletic Representative, Dean of Graduate Studies, and MBA Chair. She also taught in the Executive MBA program in Bucharest, Romania. Prior to her faculty appointment, Tiell served as Senior Woman Administrator and an assistant athletic director. She is a member of the TU Hall of Fame for her extensive coaching accolades. She has coached volleyball, softball (1993 national qualifier), and tennis (2006 national qualifier) for Tiffin University. She also coached briefly at Alfred University in New York (volleyball and track) and at Peace College in North Carolina (basketball - assistant).

Tiell she holds a bachelor’s degree in physical education from Troy University, a master’s degree in sports administration from the University of North Carolina at Chapel Hill, and a doctorate in Sports Management from the USSA. She writes a monthly column for the Advertiser-Tribune focusing on economic, global, and social issues in sport. She and her husband, Greg, reside in Tiffin, OH. Their oldest daughter (Kimberly) is a sales manager in Atlanta, GA and their youngest (Katie) is a student-athlete (swimming) studying communications and emerging media while minoring in sport management at Lynn University in Boca, Raton, FL.

Bonnie S. Tiell, D.S.M.
Professor of Management
Bonnie S. Tiell, D.S.M.
Professor of Management

Testimonials

  • Xin Guo
    "The aspects of Tiffin University that I really like include low tuition cost and the fact that there are generous scholarships available for international students. Tiffin’s quiet atmosphere makes it easy to concentrate on your studies, but the surrounding cities have plenty to explore including a vibrant entertainment scene.”

    - Xin Guo, China

    Xin Guo
  • "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and classmates."

    - Hasan Abdul Elah, UAE

    "What I love about Tiffin University is the fact that I am learning about real-life experiences inside the classroom. Once I graduate, I know I will be prepared for a career in my field. I am thankful for the support I have received from my professors and
  • TU helped grow my network and give me experience by meeting students from other cultures and countries, and learning from a range of professors. Anyone who wants to feel connected to their fellow students, to their personable professors, and the community, then TU is place for you.

    -Alexis Mohr '06

    TU helped grow my network and give me experience by meeting students from other cultures and countries, and learning from a range of professors. Anyone who wants to feel connected to their fellow students, to their personable professors, and the community
  • Ivan Santiago - Class of 2015
    "I chose TU because of its reputation for excellence, national recognition, many extracurricular opportunities and because it offers in a small, diverse college environment. I have learned the significance of academics, leadership, diversity, communication, and relationships. TU allowed me to get out of my comfort zone in order to lead and inspire. It has prepared me to make wise and imperative decisions that will benefit me in my career and my life.”

    – Ivan Santiago, Class of 2015

    Ivan Santiago - Class of 2015
  • "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed if I did not take risks."

    – Emily Miller

    "TU gave me the extra boost needed to move forward with accomplishing my dream of becoming a small business owner. With the help and encouragement of my professors and coach, I was able to take that leap into the business world knowing I could not succeed

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