SM3 Conference
Tiffin University’s Annual Sports Media, Marketing and Management Conference
Sponsored by US Bank, Wormley Family Foundation, and the School of Business in cooperation with the American Advertising Federation of Toledo

November 19, 2026
Tiffin University, Marion Center
2027 Featured Speakers
2026 Schedule
Meet the Team – Experts
Bobb Vergiels – Veteran Voice of MLB Tigers, NFL Lions, Mud Hens, Walleye
Bobb Vergiels
Voice of the Detroit Tigers, Detroit Lions, Toledo Mud Hens, Toledo Walleye
Bobb has been the voice of numerous professional and college sports teams and events. Some include: basketball tournaments, baseball games, soccer matches, the Detroit Tigers, University of Michigan, University of Toledo, Toledo Mud Hens, Toledo Walleye and the National Football League (NFL). He has announced over 4,000 games in his career. Bobb studied at Western Michigan University.
LinkedIN:
https://www.linkedin.com/in/bobb-vergiels-715b6991/
Jordan Stinson- Sport Destination Toledo
Jordan Stinson
Destination Toledo | Sports Relationship Manager
Jordan is the Sports Relationship Manager for Destination Toledo and has many years of sales and marketing experience in various professional industries. He is a graduate of Defiance College with a degree in Business Administration and Marketing.
Dr Liston Bochette III – American athlete and artist, and an Olympian for the Commonwealth of Puerto Rico.
LinkedIN:
Valarie Thompson- MadAveGroup
Valarie Thompson
MadAve Collective | Director of Development & AAF Toledo (Toledo Chapter of the American Advertising Federation) | President
Valarie is the Director of Development with MadAve Collective, a group of freelance graphic designers, writers, photographers, videographers, and web developers that connect with nonprofit companies in need of high-quality, affordable marketing. Additionally, Valarie serves as President of the Toledo Chapter of AAF. Valarie holds a BA in Graphic Design & Marketing from the University of Toledo.
LinkedIN:
Sophia Fisher- WGTE and Urban Adrenaline Sports
Sophia Fisher
WGTE | Head of Regional Business Development & Partnerships
Urban Adrenaline Sports | Urban Adrenaline Sports
Certified NIL Agent
Sophia is the Principal CEO of Urban Adrenaline Sports, a creative freelance entity that embraces diversity, complexity, branding, and all things digital within the dynamic culture of social exchange. Along with CEO, Sophia is Head of Regional Business Development & Partnerships with WGTE, a certified NIL agent along with producer of podcast Women Got Game. Sophia holds degrees in education, urban planning, management/communications and public relations from The University of Toledo, University of Michigan and Ohio Northern University.
LinkedIN:
Nate Mullins โ Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate Mullins
Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate is the owner of Heart of Ohio Sport, a subsidiary of Mullins Entertainment. Heart of Ohio Sports specializes in live streaming high school sports, providing a platform for local athletes to showcase their talents. Additionally, they offer a range of digital media services, including video commercial production, graphic design, logo animation, and highlight reel creation. Their mission is to bring local sports to the forefront and support the community with high-quality media solutions.
LinkedIN:
Dr. Francis Dove Edwin – African Olympians Association
Chris Wormley – NFL Indianapolis Colts | Wormley Family Foundation
Emma Maloney – Cleveland Guardians
Dylan Saunders – Learfield Sports: University of Toledo
Jayson Geiser – University of Findlay – UFTV
Brandi Wester – American Advertising Federation – Toledo
Frank Maira – Tiffin University Sports Information
Tyler Wise – Tiffin University Sports Information
Russ Synder – Tiffin University Broadcasting
Lexie Roman – Ilitch Sports & Entertainment
Maddie Recker – Toledo Mud Hens & Walleye
Matt Nye – Advertiser Tribune Sports | Editor
TJ Campana – Manager of Partnerships, Teamwork Online
Devin Stith – Former Premium Sales and Service Rep, NFL Cleveland Browns
Katie Tiell – Content Creator, Tiffin University
Brad Barlog – Associate Athletic Director, Tiffin University
Resource Partners
Meet the Team – Planning Committee
Past Conferences
2025 Recap
School of Business
- School Overview
- Undergraduate Programs
- Accounting
- Business Management
- Finance
- Healthcare Management
- Human Resource Management
- International Business
- Manufacturing Management
- Marketing
- Sports Management
- Sports Management โ Athletic Administration
- Sports Management โ Esports Management
- Sports Management โ Sports Marketing
- Supply Chain Management
- Crime Analysis Fellowship
- Innovation Fellowship
- White-Collar Crime Fellowship
- Graduate & Doctoral Programs
- Undergraduate to Graduate Pathways
- Events
- Academic Calendar & Bulletin
- Undergraduate Minors
- Accreditations
- Drone Academy
- Meet the Faculty
- The Center for Tiffin University and Dragon Core Curriculum
For More Information
Dr. Bonnie Tiell
Professor of Management
419.357.1381
btiell@tiffin.edu