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Academics / School of Business / SM3 Conference

SM3 Conference

Tiffin University’s Sports Media, Marketing and Management Conference

Sponsored by US Bank, Wormley Family Foundation, and the School of Business in cooperation with the American Advertising Federation of Toledo

November 19, 2026

Tiffin University, Marion Center

Registration coming soon!

Cost

  • TU students: no cost
  • Non-TU students: $20

2026 Featured Speakers

event speakers

2026 Schedule

Meet the Experts

5 logos

Bobb Vergiels 

Voice of the Detroit Tigers, Detroit Lions, Toledo Mud Hens, Toledo Walleye

Bobb has been the voice of numerous professional and college sports teams and events. Some include: basketball tournaments, baseball games, soccer matches, the Detroit Tigers, University of Michigan, University of Toledo, Toledo Mud Hens, Toledo Walleye and the National Football League (NFL). He has announced over 4,000 games in his career. Bobb studied at Western Michigan University.

LinkedIN:

https://www.linkedin.com/in/bobb-vergiels-715b6991/

Jordan Stinson

Destination Toledo | Sports Relationship Manager

Jordan is the Sports Relationship Manager for Destination Toledo and has many years of sales and marketing experience in various professional industries. He is a graduate of Defiance College with a degree in Business Administration and Marketing.

Dr Liston Bochette III – American athlete and artist, and an Olympian for the Commonwealth of Puerto Rico.

LinkedIN:

https://www.linkedin.com/in/jordan-stinson-250b512b/

Kaeleigh Patriski

Teamwork Online| TeamWorkU Coordinator

Kaeleigh is a TeamWorkU Coordinator for TeamWork Online. In this job position, she demonstrates a passion for helping college kids gain experience in the sports industry. Kaeleigh holds a Bachelor’s degree in Sports Administration/Management from John Carroll University.

LinkedIN:

https://www.linkedin.com/in/kaeleigh-patriski-53043220a/

 

Valarie Thompson

MadAve Collective | Director of Development & AAF Toledo (Toledo Chapter of the American Advertising Federation) | President

Valarie is the Director of Development with MadAve Collective, a group of freelance graphic designers, writers, photographers, videographers, and web developers that connect with nonprofit companies in need of high-quality, affordable marketing. Additionally, Valarie serves as President of the Toledo Chapter of AAF. Valarie holds a BA in Graphic Design & Marketing from the University of Toledo.

LinkedIN:

https://www.linkedin.com/in/leapgraphics/

Sophia Fisher

WGTE | Head of Regional Business Development & Partnerships

Urban Adrenaline Sports | Urban Adrenaline Sports

Certified NIL Agent

Sophia is the Principal CEO of Urban Adrenaline Sports, a creative freelance entity that embraces diversity, complexity, branding, and all things digital within the dynamic culture of social exchange. Along with CEO, Sophia is Head of Regional Business Development & Partnerships with WGTE, a certified NIL agent along with producer of podcast Women Got Game. Sophia holds degrees in education, urban planning, management/communications and public relations from The University of Toledo, University of Michigan and Ohio Northern University.

LinkedIN:

https://www.linkedin.com/in/fisher-sophia/

Nate Mullins

Heart of Ohio Sports (Mullins Entertainment) | Owner

Nate is the owner of Heart of Ohio Sport, a subsidiary of Mullins Entertainment. Heart of Ohio Sports specializes in live streaming high school sports, providing a platform for local athletes to showcase their talents. Additionally, they offer a range of digital media services, including video commercial production, graphic design, logo animation, and highlight reel creation. Their mission is to bring local sports to the forefront and support the community with high-quality media solutions.

LinkedIN:

https://www.linkedin.com/in/nathan-mullins-8167a14a/

Sydney Lambert

LEARFIELD | Manager, Business Development for Falcon Sports Properties at BGSU

Sydney is currently serving as the Manager of Business Development at Learfield for Bowling Green State University, where she builds relationships with corporate partners to enhance investment in collegiate athletics. Her expertise encompasses the full sales process, from prospecting and presentations to contract negotiations and partner renewals.

She is a 2019 Bowling Green State University graduate. While at BGSU Sydney was a member of the Women’s Basketball team and a 3-year team captain.

LinkedIN:

https://www.linkedin.com/in/sydney-lambert-a94aa6115/

 

Past Conferences

Meet the Planning Committee

2025 Door Prize Information

ItemDonated ByWinner
AAF Student MembershipValarie Thompson
AAF Student MembershipValarie Thompson
Hakeem Olajuwon Autographed Limited PrintBlaine Fridrick
Monumental Sports MerchandiseBlaine Fridrick
Harlem Globetrotters Tickets (2)Jordan Stinson
Toledo Walleye Tickets (2)Emily Timmer-Sisler
Toledo Walleye Tickets (2)Emily Timmer-Sisler
WGTE MerchandiseSophia Fisher
Guest Host with Ball & BeatzLogan McCrory
Guest Sport with Heart of Ohio SportsNate Mullis
30-Min. Professional Career Advising SessionBuffy Filippell from TeamWork Online
30-Min. Professional Career Advising SessionTBD-Choice
Tiffin University BasketPlanning Committee
Additional Merchandise!TBD

**For prize eligibility, complete the post-event survey by 4:00 PM on November 6, 2025. Access survey button on top of page. Winners selected at random and will be notified by email.