SM3 Conference

Tiffin University’s Sports Media, Marketing and Management Conference
Sponsored by US Bank, Wormley Family Foundation, and the School of Business in cooperation with the American Advertising Federation of Toledo


November 19, 2026
Tiffin University, Marion Center
Registration coming soon!
Cost
- TU students: no cost
- Non-TU students: $20
2026 Featured Speakers

2026 Schedule

Meet the Experts

Bobb Vergiels – Veteran Voice of MLB Tigers, NFL Lions, Mud Hens, Walleye
Bobb Vergiels
Voice of the Detroit Tigers, Detroit Lions, Toledo Mud Hens, Toledo Walleye

Bobb has been the voice of numerous professional and college sports teams and events. Some include: basketball tournaments, baseball games, soccer matches, the Detroit Tigers, University of Michigan, University of Toledo, Toledo Mud Hens, Toledo Walleye and the National Football League (NFL). He has announced over 4,000 games in his career. Bobb studied at Western Michigan University.
LinkedIN:
Jordan Stinson- Sport Destination Toledo
Jordan Stinson
Destination Toledo | Sports Relationship Manager

Jordan is the Sports Relationship Manager for Destination Toledo and has many years of sales and marketing experience in various professional industries. He is a graduate of Defiance College with a degree in Business Administration and Marketing.
Dr Liston Bochette III – American athlete and artist, and an Olympian for the Commonwealth of Puerto Rico.
LinkedIN:
Kaeleigh Patriski- Teamwork Online, TeamWorkU Coordinator
Kaeleigh Patriski
Teamwork Online| TeamWorkU Coordinator

Kaeleigh is a TeamWorkU Coordinator for TeamWork Online. In this job position, she demonstrates a passion for helping college kids gain experience in the sports industry. Kaeleigh holds a Bachelor’s degree in Sports Administration/Management from John Carroll University.
LinkedIN:
https://www.linkedin.com/in/kaeleigh-patriski-53043220a/
Valarie Thompson- MadAveGroup
Valarie Thompson
MadAve Collective | Director of Development & AAF Toledo (Toledo Chapter of the American Advertising Federation) | President

Valarie is the Director of Development with MadAve Collective, a group of freelance graphic designers, writers, photographers, videographers, and web developers that connect with nonprofit companies in need of high-quality, affordable marketing. Additionally, Valarie serves as President of the Toledo Chapter of AAF. Valarie holds a BA in Graphic Design & Marketing from the University of Toledo.
LinkedIN:
Sophia Fisher- WGTE and Urban Adrenaline Sports
Sophia Fisher
WGTE | Head of Regional Business Development & Partnerships
Urban Adrenaline Sports | Urban Adrenaline Sports
Certified NIL Agent

Sophia is the Principal CEO of Urban Adrenaline Sports, a creative freelance entity that embraces diversity, complexity, branding, and all things digital within the dynamic culture of social exchange. Along with CEO, Sophia is Head of Regional Business Development & Partnerships with WGTE, a certified NIL agent along with producer of podcast Women Got Game. Sophia holds degrees in education, urban planning, management/communications and public relations from The University of Toledo, University of Michigan and Ohio Northern University.
LinkedIN:
Nate Mullins – Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate Mullins
Heart of Ohio Sports (Mullins Entertainment) | Owner

Nate is the owner of Heart of Ohio Sport, a subsidiary of Mullins Entertainment. Heart of Ohio Sports specializes in live streaming high school sports, providing a platform for local athletes to showcase their talents. Additionally, they offer a range of digital media services, including video commercial production, graphic design, logo animation, and highlight reel creation. Their mission is to bring local sports to the forefront and support the community with high-quality media solutions.
LinkedIN:
Sydney Lambert- Falcon Sports Properties BGSU|Learfield
Sydney Lambert
LEARFIELD | Manager, Business Development for Falcon Sports Properties at BGSU

Sydney is currently serving as the Manager of Business Development at Learfield for Bowling Green State University, where she builds relationships with corporate partners to enhance investment in collegiate athletics. Her expertise encompasses the full sales process, from prospecting and presentations to contract negotiations and partner renewals.
She is a 2019 Bowling Green State University graduate. While at BGSU Sydney was a member of the Women’s Basketball team and a 3-year team captain.
LinkedIN:
https://www.linkedin.com/in/sydney-lambert-a94aa6115/
Dr. Francis Dove Edwin
Chris Wormley
Emma Maloney
Dylan Saunders
Jason Geiser
Brandi Wester
Vince Wiggins
Frank Maira
Tyler Wise
Russ Synder
Past Conferences
2025 Recap

Meet the Planning Committee

2025 Door Prize Information
| Item | Donated By | Winner |
| AAF Student Membership | Valarie Thompson | |
| AAF Student Membership | Valarie Thompson | |
| Hakeem Olajuwon Autographed Limited Print | Blaine Fridrick | |
| Monumental Sports Merchandise | Blaine Fridrick | |
| Harlem Globetrotters Tickets (2) | Jordan Stinson | |
| Toledo Walleye Tickets (2) | Emily Timmer-Sisler | |
| Toledo Walleye Tickets (2) | Emily Timmer-Sisler | |
| WGTE Merchandise | Sophia Fisher | |
| Guest Host with Ball & Beatz | Logan McCrory | |
| Guest Sport with Heart of Ohio Sports | Nate Mullis | |
| 30-Min. Professional Career Advising Session | Buffy Filippell from TeamWork Online | |
| 30-Min. Professional Career Advising Session | TBD-Choice | |
| Tiffin University Basket | Planning Committee | |
| Additional Merchandise! | TBD |
**For prize eligibility, complete the post-event survey by 4:00 PM on November 6, 2025. Access survey button on top of page. Winners selected at random and will be notified by email.
RESOURCES +
- Report Olympic AI Agenda
- Article AI Generated
- Videos Technical Primer
- Video Project Assignment
- Report How AI is Changing Media and Fan Experience
- Article AI and the Future of Sport Marketing
- Article Advances in AI Generated Videos
- AI Tools with Descriptions
- Article AI Influence in Sport Media
- Article Impact of AI on Sports Marketing
- Authenticating AI Generated Content
- CapCut Basics
- Article From Recording to AI Instructional Video
- Report Future of AI and Sport
- Report AI Application to the Sports Industry
- Report Future of AI in Media Sport and Entertainment20
School of Business
- School Overview
- Undergraduate Programs
- Accounting
- Business Management
- Finance
- Healthcare Management
- Human Resource Management
- International Business
- Manufacturing Management
- Marketing
- Sports Management
- Sports Management – Athletic Administration
- Sports Management – Esports Management
- Sports Management – Sports Marketing
- Supply Chain Management
- Crime Analysis Fellowship
- Innovation Fellowship
- White-Collar Crime Fellowship
- Graduate & Doctoral Programs
- Undergraduate to Graduate Pathways
- Events
- Academic Calendar & Bulletin
- Undergraduate Minors
- Accreditations
- Drone Academy
- Meet the Faculty
- The Center for Tiffin University and Dragon Core Curriculum
For More Information
Dr. Bonnie Tiell
Professor of Management
419.357.1381
btiell@tiffin.edu