Sports Media and Marketing Conference
November 6, 2025
Tiffin University Marion Center
Presented in Cooperation with the American Advertising Federation of Toledo
Meet the Experts
Bobb Vergiels – Veteran Voice of MLB Tigers, NFL Lions, Mud Hens, Walleye
Bobb Vergiels
Voice of the Detroit Tigers, Detroit Lions, Toledo Mud Hens, Toledo Walleye
Bobb has been the voice of numerous professional and college sports teams and events. Some include: basketball tournaments, baseball games, soccer matches, the Detroit Tigers, University of Michigan, University of Toledo, Toledo Mud Hens, Toledo Walleye and the National Football League (NFL). He has announced over 4,000 games in his career. Bobb studied at Western Michigan University.
LinkedIN:
Margriet DeSchutter- Sport Journalist, Emcee, Producer – Netherlands
Margriet de Schutter
Motivational Speaker | Presenter & Host | Sports Journalist | Author
Margriet, a former elite Dutch speed skater, is an international media personality, motivational speaker, emcee, author, reporter, filmmaker, and sports journalist. She is the founder of Extopsporter.nl and the author of two books, including ‘Stoppen & Doorgaan’ (Quitting & Continuing) and ‘The Secret Balance of Champions – Health Challenges in Elite Sport’. De Schutter directed and starred in the award-winning documentary, “Going Deep for Vancouver,” based around the 2010 Olympics, and has since appeared in mainstream film productions in the U.S. and Europe.. In addition to broadcasting from the 2024 Paris Olympics, she was a crewmember of the Holland Heineken House at the Olympic Games in London 2012, Sochi 2014, Rio de Janeiro 2016m and PyeongChang 2018.
LinkedIN:
https://www.linkedin.com/in/margrietdeschutter/
Dr. Liston Bochette III, Oly- Pan American Olympians Association | Art of the Olympians
Dr Liston Bochette III, OLY
American athlete and artist, and an Olympian for the Commonwealth of Puerto Rico
Dr. Bochette’s accomplishments span athletics, the arts, and civic leadership. Holding a B.F.A. from the University of Florida, an M.A. from InterAmerican University, and a Ph.D. from Pacific Western University, his academic background laid the foundation for a dynamic career blending sport, creativity, and community service. A five-time Olympian, Dr. Bochette, OLY, has served as Secretary General of the World Olympians Association and as President of both the Pan American and Puerto Rico Olympians Associations. He was also a member of the IOC Athletes’ Commission, the IOC Medical Commission, and several other influential boards. Beyond sport, Dr. Bochette is an acclaimed artist and co-founder of the Art of the Olympians Museum. His artistic achievements include winning a Gold Medal at the 1992 Olympic Games Cultural Festival in Barcelona and being named the U.S. Sports Academy’s International Sport Artist of the Year in 1996. His civic engagement extends to service on the boards of the United States Sports University and the University of Florida College of Fine Arts. He currently resides in Fort Myers, Florida, where he serves as councilman for the 4th Ward.
LinkedIN:
Jordan Stinson- Sport Destination Toledo
Jordan Stinson
Destination Toledo | Sports Relationship Manager
Jordan is the Sports Relationship Manager for Destination Toledo and has many years of sales and marketing experience in various professional industries. He is a graduate of Defiance College with a degree in Business Administration and Marketing.
Dr Liston Bochette III – American athlete and artist, and an Olympian for the Commonwealth of Puerto Rico.
LinkedIN:
Kaeleigh Patriski- Teamwork Online, TeamWorkU Coordinator
Kaeleigh Patriski
Teamwork Online| TeamWorkU Coordinator
Kaeleigh is a TeamWorkU Coordinator for TeamWork Online. In this job position, she demonstrates a passion for helping college kids gain experience in the sports industry. Kaeleigh holds a Bachelor’s degree in Sports Administration/Management from John Carroll University.
LinkedIN:
https://www.linkedin.com/in/kaeleigh-patriski-53043220a/
Logan McCrory- Ball N Beatz Podcast
Logan McCrory
Ball N Beatz Podcast | Founder & Executive Producer
Logan is the founder & Executive Producer/Host of Ball N Beatz Podcast. While at the University of Toledo he was a Station Manager and a Play by Play Commentator at 88.3FM WXUT.
LinkedIN:
Blaine Fridrick- Monumental Sports & Entertainment
Blaine Fridrick
Monumental Sports & Entertainment | Senior Art Director
Blaine is the Senior Art Director with Monumental Sports & Entertainment. He is a team builder, and storyteller with nearly 17 years of sports and entertainment experience. Blaine graduated from Bowling Green State University with a degree in Visual Communication Technology.
LinkedIN:
Valarie Thompson- MadAveGroup
Valarie Thompson
MadAve Collective | Director of Development & AAF Toledo (Toledo Chapter of the American Advertising Federation) | President
Valarie is the Director of Development with MadAve Collective, a group of freelance graphic designers, writers, photographers, videographers, and web developers that connect with nonprofit companies in need of high-quality, affordable marketing. Additionally, Valarie serves as President of the Toledo Chapter of AAF. Valarie holds a BA in Graphic Design & Marketing from the University of Toledo.
LinkedIN:
Sophia Fisher- WGTE and Urban Adrenaline Sports
Sophia Fisher
WGTE | Head of Regional Business Development & Partnerships
Urban Adrenaline Sports | Urban Adrenaline Sports
Certified NIL Agent
Sophia is the Principal CEO of Urban Adrenaline Sports, a creative freelance entity that embraces diversity, complexity, branding, and all things digital within the dynamic culture of social exchange. Along with CEO, Sophia is Head of Regional Business Development & Partnerships with WGTE, a certified NIL agent along with producer of podcast Women Got Game. Sophia holds degrees in education, urban planning, management/communications and public relations from The University of Toledo, University of Michigan and Ohio Northern University.
LinkedIN:
Emily Timmer-Sisler- Toledo Walleye
Emily Timmer-Sisler
Toledo Walleye | Social Media Manager – Sports Marketing
Emily is the current Social Media Manager for the Toledo Walleye hockey team. She is responsible for creating engaging social media content and managing the online community presence. Emily hold a B.F.A in Technical Theatre/Theatre Design and Technology from Western Michigan University.
LinkedIN:
Nate Mullins – Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate Mullins
Heart of Ohio Sports (Mullins Entertainment) | Owner
Nate is the owner of Heart of Ohio Sport, a subsidiary of Mullins Entertainment. Heart of Ohio Sports specializes in live streaming high school sports, providing a platform for local athletes to showcase their talents. Additionally, they offer a range of digital media services, including video commercial production, graphic design, logo animation, and highlight reel creation. Their mission is to bring local sports to the forefront and support the community with high-quality media solutions.
LinkedIN:
Sydney Lambert- Falcon Sports Properties BGSU|Learfield
Sydney Lambert
LEARFIELD | Manager, Business Development for Falcon Sports Properties at BGSU
Sydney is currently serving as the Manager of Business Development at Learfield for Bowling Green State University, where she builds relationships with corporate partners to enhance investment in collegiate athletics. Her expertise encompasses the full sales process, from prospecting and presentations to contract negotiations and partner renewals.
She is a 2019 Bowling Green State University graduate. While at BGSU Sydney was a member of the Women’s Basketball team and a 3-year team captain.
LinkedIN:
https://www.linkedin.com/in/sydney-lambert-a94aa6115/
Rudi Feasel- WTTF and BAS Broadcasting
Rudi Feasel
WTTF and BAS Broadcasting, Account Executive
Meet the Planning Committee
2025 Door Prize Information
| Item | Donated By | Winner |
| AAF Student Membership | Valarie Thompson | |
| AAF Student Membership | Valarie Thompson | |
| Hakeem Olajuwon Autographed Limited Print | Blaine Fridrick | |
| Monumental Sports Merchandise | Blaine Fridrick | |
| Harlem Globetrotters Tickets (2) | Jordan Stinson | |
| Toledo Walleye Tickets (2) | Emily Timmer-Sisler | |
| Toledo Walleye Tickets (2) | Emily Timmer-Sisler | |
| WGTE Merchandise | Sophia Fisher | |
| Guest Host with Ball & Beatz | Logan McCrory | |
| Guest Sport with Heart of Ohio Sports | Nate Mullis | |
| 30-Min. Professional Career Advising Session | Buffy Filippell from TeamWork Online | |
| 30-Min. Professional Career Advising Session | TBD-Choice | |
| Tiffin University Basket | Planning Committee | |
| Additional Merchandise! | TBD |
**For prize eligibility, complete the post-event survey by 4:00 PM on November 6, 2025. Access survey button on top of page. Winners selected at random and will be notified by email.
RESOURCES +
- Report Olympic AI Agenda
- Article AI Generated
- Videos Technical Primer
- Video Project Assignment
- Report How AI is Changing Media and Fan Experience
- Article AI and the Future of Sport Marketing
- Article Advances in AI Generated Videos
- AI Tools with Descriptions
- Article AI Influence in Sport Media
- Article Impact of AI on Sports Marketing
- Authenticating AI Generated Content
- CapCut Basics
- Article From Recording to AI Instructional Video
- Report Future of AI and Sport
- Report AI Application to the Sports Industry
- Report Future of AI in Media Sport and Entertainment20
School of Business
- School Overview
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- Marketing
- Sports Management
- Sports Management – Athletic Administration
- Sports Management – Esports Management
- Sports Management – Sports Marketing
- Supply Chain Management
- Innovation Fellowship Program
- Graduate & Doctoral Programs
- Undergraduate to Graduate Pathways
- Events
- Academic Calendar & Bulletin
- Undergraduate Minors
- Accreditations
- Drone Academy
- Meet the Faculty
- The Center for Tiffin University and Dragon Core Curriculum
For More Information
Dr. Bonnie Tiell
Professor of Management
419.357.1381
btiell@tiffin.edu